News
- Why Is NOW the Time to Become a Writer Coherent Market Insights, one of the most respected research groups in our industry, shows projected spending on copywriting and content writing over the next few years … rising, year after year. Learn more here …
- 2026 Circle of Success Annual In-Person Workshop with Ted Capshaw Spend 2 days “in the room” with Ted Capshaw, Katie Yeakle, Rebecca Matter and other experts dedicated to your success this coming February in Austin, Texas … for a highly personalized experience … focused on YOU and what you need to make 2026 your most successful year as a writer yet.
- Free Live Event & Q&A: The Solo Agency Model If you’re curious whether the Solo Agency Model is for you, then you’re going to want to join AWAI President Rebecca Matter and digital copywriting legend Nick Usborne this Tuesday, December 16, at 3 p.m. ET. Together they’ll answer any “what-ifs” standing in your way so you can seize this unprecedented opportunity.

The Writer’s Life
- Winners of AWAI’s November Substack Writing Contest Pam Foster is here today to announce the names of the winners for the November Substack Writing Contest! Check out Pam’s short video for the winners and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.
- Winners of AWAI’s November New Writers Contest Pam Foster is here today to announce the names of the winners for the November new writers contest! Check out Pam’s short video for the winners and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.

Article Search

Chicken Soup for the Copywriter’s Soul: the Power of the Inspirational Human Interest Story
By Dan Kennedy
April 04, 2011 (06:23:48 am)

Dan Kennedy shares how a human interest story added into your copy can be a powerful inspiration element for readers.

Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.