Being Negative Can Yield Positive Results
February 15, 2011 (10:58:14 am)
Don Hauptman explains how sometimes, being negative can yield positive results when it comes to using fear in your sales copy to get results.
Four Copywriting Tips That Can Skyrocket Response
February 11, 2011 (10:58:08 am)
Don Hauptman shares four copywriting tips that can skyrocket your response.
When Copywriters are Handed Lemons, They Make Lemon Ice Cream
January 11, 2011 (10:58:14 am)
Master Copywriter, Don Hauptman, explains how when you’re confronted with a copywriting problem, it could present an opportunity to convert trouble into an advantage. With a bit of ingenuity, you might even turn it into a copywriting triumph.
Make Your Copy More Successful … By Learning More About Your Prospects
September 07, 2009 (05:38:03 am)
Don Hauptman shares one of his tools he used to make his copy so successful. Use this tool and your promotions will pull spectacularly.
What’s the Perfect Recession-Protection Strategy for Freelance Copywriters?
April 27, 2009 (06:43:55 am)
Don Hauptman explains why having a professional strategy offers you so many rewards, including “recession proofing” your business and income.
Can Copywriters “Recession-Proof” Themselves?
October 24, 2008 (08:39:46 am)
Current, and future, economic events threaten the livelihood of almost everyone – whether they’re employed, self-employed, or own a business. Fortunately, copywriters have advantages that allow them to protect themselves.
How to Make $3,000 to $10,000 Per Assignment – Without Writing a Single Word of Copy
September 19, 2008 (08:20:20 am)
Don Hauptman shares a method for copywriters to generate more cash without writing a single work of copy.
How to Build Credibility Into Your Copy
July 28, 2008 (10:07:37 am)
Master copywriter Don Hauptman outlines specific techniques for boosting credibility in your sales copy.
Words of Copywriting Wisdom … “You Can’t Say That!” … The “Smart vs. Dumb” Rule of Copywriting
March 24, 2008 (02:25:36 pm)
Master copywriter Don Hauptman explains how in today’s high-speed society full of sensory overload, it’s necessary to simplify in order to grab attention, to communicate, to persuade and sell.
A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 2
January 14, 2008 (01:32:49 pm)
Part 2 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.
How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1
January 07, 2008 (01:30:40 pm)
Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.