Article Search

Being Negative Can Yield Positive Results

Don Hauptman explains how sometimes, being negative can yield positive results when it comes to using fear in your sales copy to get results.

Four Copywriting Tips That Can Skyrocket Response

Don Hauptman shares four copywriting tips that can skyrocket your response.

When Copywriters are Handed Lemons, They Make Lemon Ice Cream

Master Copywriter, Don Hauptman, explains how when you’re confronted with a copywriting problem, it could present an opportunity to convert trouble into an advantage. With a bit of ingenuity, you might even turn it into a copywriting triumph.

Make Your Copy More Successful … By Learning More About Your Prospects

Don Hauptman shares one of his tools he used to make his copy so successful. Use this tool and your promotions will pull spectacularly.

What’s the Perfect Recession-Protection Strategy for Freelance Copywriters?

Don Hauptman explains why having a professional strategy offers you so many rewards, including “recession proofing” your business and income.

Can Copywriters “Recession-Proof” Themselves?

Current, and future, economic events threaten the livelihood of almost everyone – whether they’re employed, self-employed, or own a business. Fortunately, copywriters have advantages that allow them to protect themselves.

How to Make $3,000 to $10,000 Per Assignment – Without Writing a Single Word of Copy

Don Hauptman shares a method for copywriters to generate more cash without writing a single work of copy.

How to Build Credibility Into Your Copy

Master copywriter Don Hauptman outlines specific techniques for boosting credibility in your sales copy.

Words of Copywriting Wisdom … “You Can’t Say That!” … The “Smart vs. Dumb” Rule of Copywriting

Master copywriter Don Hauptman explains how in today’s high-speed society full of sensory overload, it’s necessary to simplify in order to grab attention, to communicate, to persuade and sell.

A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 2

Part 2 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.

How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1

Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.