Jen Phillips April

Articles by Jen Phillips April

How Do You Know You're Writing Copy in Your Client's Brand Voice?

One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…

Build Your Confidence to Land Copywriting Clients

When you’re new to client prospecting, you may not know what to say… but you can use your imagination to help. Try this powerful exercise to get started.

Use These 6 Ways to Manage Copywriting Client Expectations

You can set yourself up for successful copywriting client communication with a little forethought and it all starts with your first conversation.

How to Introduce Yourself to Prospective Clients in a Professional Way

Landing clients starts with the first hello. Here’s how to introduce yourself and explain what you do in a way that makes someone perk up and take notice.

Build a Profitable Business by Becoming an “Idea Machine”

Marketers value copywriters who deliver great ideas. Here are 6 tips to exercise your brain and build your “idea muscle” to come up with ideas more easily.

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