Summary of Lifetime Benefits


In addition to the unparalleled high level of access to copywriters and marketers within our global network, your Circle of Success membership entitles you to every resource within the American Writers & Artists Inc. library now and in the future — as well as the largest discounts on programs offered by AWAI partners.

Following is a summary listing of the resources IMMEDIATELY available to you, free for the asking, upon your acceptance as a Circle of Success member:

Live & Interactive Learning

“Targeted Online Learning” Classroom Sessions

Participate in a series of online programs offered in a “targeted learning” environment — where you tackle one subject at a time, with the dynamics of a live classroom setting and a professional instructor who is right there with you, delivering invaluable content and answering your questions along the way.

Right away, you’ll have access to our “Power to Persuade” Targeted Learning Class. These four 1-hour webinars are specially designed to give you essential secrets underlying all successful copywriting. They are the perfect way to start and reinforce your Circle of Success Targeted Learning Classes. Try to make it a point to go through them before your LIVE Targeted Learning Classes begin.

Next, you’ll study and master each of the crucial elements of a successful direct-response promotion at a pace that’s comfortable for you.

You can opt to start with “Secrets Behind the Captivating Headline,” where you’ll learn the secrets to crafting powerful “A-level” headlines. Next, you may choose “Mastering the Compelling Lead,” then on to “Proof & Credibility: Making Your Reader Say ‘Yes’”… and wrap up your online learning session with the all-important “Offer and Close” session called “The Ultimate Finish: Getting Your Reader to Take Positive Action.”

There are four “semesters” each year (offered once each quarter), and you’ll have the ability to choose which programs you want to take — and when you want to take them.

All support and reference material is supplied, and Circle of Success members are entitled to take part in these programs as they’re offered, as many times as they wish.

Estimated value: $10,000+

† Estimated value only. Live online programs not offered outside of Circle of Success membership.

“Simulated Training”

Simulated Training is AWAI’s newest interactive live learning experience — where you become a de facto writer for a real client (AWAI) and work on a real-life sales letter under the guidance of Copy Chief Sandy Franks.

You’ll be involved in the process every step of the way — from developing your “big idea” to writing a complete online sales letter. And along the way, you’ll get live, constructive feedback on your writing from not only Sandy — but also AWAI’s A-level copywriters and marketers, including Rebecca Matter, Paul Hollingshead, and others.

Short of being hired by a major direct-marketing company, there’s nothing like Simulated Training anywhere. Not only is it an excellent way to learn high-level copy skills and experience first-hand what it’s like to write for a major client — you also learn how the entire copy process works, including:

  • How to interact with top industry clients professionally…
  • How to take on and prepare for big league writing assignments…
  • What to do at every stage of the project…
  • How professional brainstorming sessions work…
  • How to find, pitch and refine “big ideas” for your package…
  • How to collaborate on headline and leads…
  • How to take your sales letter from a rough “germ” of an idea… to a highly polished, major-league sales promotion you’ll be proud to have in your portfolio…
  • And much, much more.

Because of the intense “hands on” nature of the personalized learning associated with Simulated Training, participation is extremely limited, with top priority going to Circle of Success members, for whom Simulated Training is included free with membership.

Value: $5,000

Circle of Success “Mentoring”

The Circle of Success exclusive “Mentor” program, where you’ll be able to reach out to a copywriting expert with questions.

When you’re not sure which step to take next… where your focus needs to be at any given time, or if you want to change niches or focus on a specific copywriting skill, you can turn to one of our knowledgeable experts who will guide you.

A group of dedicated “Mentors” who will not only motivate you and assist you every step of the way on your Circle of Success journey, but also help you tailor your learning to the niche you want to work in!

Value: $15,000 over 3 years
(But the impact will be priceless)

Master Coaching Sessions: Your Chance to Collaborate on a Sales Letter With an A-Level Copywriter

No question — one of the most exciting benefits of Circle of Success membership… an exclusive chance to work on one crucial letter every year with an A-level copywriter.

Just let your mentor know you have a letter you absolutely want to nail. You’ll be put in touch with a working copywriter who will give your first draft “headline and lead” a full, comprehensive, “head-on” review…

With specific suggestions for how to improve and strengthen the headline… the lead… the offer… even the very idea behind your promotion…

It’s the kind of high-level collaboration you won't find anywhere else, and can give you a huge “leg up” to your new career as a copywriter

Value: $20,000 over your career

“Portfolio Builders” and Spec Challenges

During your Circle of Success membership, you’ll have access to a variety of writing opportunities you can work on to build up a portfolio of writing samples to show prospective clients.

The selections will cover a broad spectrum. For one three-month period, you may work on a financial package. Next, you may take on a health and wellness product. Some of our Spec Challenges are live, meaning you can send them to companies looking for talent now!

Invaluable

Monthly Copy Critiques for Headline and Lead Strengthening

Each month, you’ll have a chance to submit a Big Idea, headline, or lead for critiques by a professional AWAI copywriter. In the case of Copy Makeovers, one of our instructors will provide the feedback with specific suggestions on how to improve and strengthen the headline… the lead… even the very idea behind the promotion. In Peer Reviews, you’ll also get suggestions from fellow COS members.

Invaluable

Three (3) Free Passes to Our Annual FastTrack to Copywriting Success Bootcamp and Job Fair… live or virtual

It’s the copywriting event of the year — the place to learn new skills, make new friends, and network with the pros. As a Circle of Success member, you have three (3) “free passes” to AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair, either in person or virtually. At the live event in Delray Beach, you’ll enjoy special dinners, events, presentations, and other perks arranged exclusively for Circle of Success members. By attending the virtual event, you’re there in real time… in on every moment… every session… every Job Fair spec… a private Facebook group… and so much more from the comfort of your own home. (And if you want to go to more Bootcamps in following years — Circle of Success members pay a fraction of the Regular program price!)

Value: $7,500

Of course, you’re also entitled to…

“Anytime Access” to AWAI’s Library of Interactive Copywriting Programs

Lifetime Membership in The Barefoot Writer Club

AWAI’s exciting “writer’s club” that shows you where the hottest and most lucrative writing opportunities of the day are — along with all the success tips, writing insights, and ongoing motivation you need to be a more successful writer.

(Regular fee: $298 over 2 years)

Lifetime Membership in The Professional Writers’ Alliance

Enjoy full access to a long list of business-building resources — each of them aimed at elevating your professional skills and offering you an invaluable source of ongoing motivation and inspiration each and every day. Plus, you’ll be in on everything that’s new and happening in our exciting and fast-paced industry — including the latest opportunities to emerge from web writing, e-commerce, traditional direct mail, and more. In short, joining this Alliance is the best way to stay up-to-date on what’s happening in the industry — and the skills you need to grow with it.

(Regular fee: $1,392 over 2 years)

Lifetime Membership in Copywriting Now

No matter what skill level you’re at, Copywriting Now is the one place you can trust to find the knowledge and answers you need to help you improve your skills, boost your response rates, craft far more compelling copy, and start landing bigger and better clients. Whether it’s Facebook Ads, ChatBots, Email and more … we’ve got you covered with instructional and inspirational videos and other resources.

That’s because we’ve partnered with the TOP experts in our industry, to bring you only the best, most relevant content to help YOU move your copywriting career forward. And, we’ll keep adding more resources each month!

(Value: $5,820 over 5 years)

The Accelerated Program for Six-Figure Copywriting

AWAI’s “flagship” program has become “The Standard” in copywriting training for anyone new to the copywriting industry. It gives you the foundational skills you need to get started as a direct-response copywriter. The fundamentals you discover are the key techniques that you’ll weave into virtually every piece of direct-response copy you ever write!

Plus as a COS member, once a year — for the next five years — we’ll send out online access to AWAI’s Accelerated Program for Six-Figure Copywriting to the person of your choice — free of charge. It’s a great way to introduce a friend or family member to the exciting world of copywriting.

After completing this program, you can become AWAI Verified™. Pass a test and earn your certification to show clients that you understand the fundamentals of persuasive copywriting. (Free for you — $50 for everyone else.)

(Regular program price: $497/a $2,485 value over 5 years)

The Accelerated Program Live Companion Series

This highly popular resource has been added to AWAI’s lineup of learning resources — a way to bring the flagship The Accelerated Program for Six-Figure Copywriting “to life” by listening in as Rebecca Matter, Katie Yeakle, and a series of special guests walk you, chapter by chapter, through the core program, stopping at key learning points to drive them home with additional examples and expanded explanations.

(Regular program price: $997)

The Masters Program for Six-Figure Copywriting — v4.0

Masters secrets are the result of decades of collecting and breaking down and analyzing the most successful direct-mail packages… meeting and working with legendary copywriters… determining what makes the great promotions outsell and out last all the others… and then “packaging” these ideas in such a way any ambitious copywriter can understand them and inject them into his or her copy.

(Regular program price: $1,150)

Advanced Training

One of the most important benefits we’ve ever offered to AWAI Members through Circle of Success — an interactive training program where you learn, under the direction of a de facto “Copy Chief,” all of the most crucial modern-day elements of a marketing campaign: Teaser ads, advertorial promotions, lift emails, welcome letters, gauntlet elements, one-click upsell techniques, and more…

Plus, the projects you’ll be working on are for real products, from real marketers who have asked us to monitor the writing and send them the most promising samples.

Value: $3,900

AWAI Verified™ “Badges”: Mastering the 8 Collateral Marketing Projects Every Copywriter Must Know

Without a doubt AWAI’s innovative “Badges” program is one of the most popular learning programs AWAI has introduced in over a decade.

It’s the targeted, interactive program where you’ll learn to write eight of the most important and in-demand collateral copywriting assignments every marketer needs today:

  • Online Ads
  • Editorial/Content Articles
  • Emails
  • Landing Pages
  • Funnels
  • Video Scripts
  • SEO (Search Engine Optimization)
  • Social Media

You’ll get constructive, written feedback on EVERY piece of copy you submit…

And you’ll earn digital “Badges” when you successfully complete each assignment, which tells marketers you’ve been Verified™ by AWAI and really know your stuff.

We’ll even setup a very impressive “Advanced Member Profile Page” especially for you…

This is where you can display your Badges, along with the polished writing samples you’ll have completed as part of the program… and send potential clients there when you’re ready to start making money.

“Badges” allows you the ability to quickly master the smaller writing projects that are IN HIGH DEMAND right now so you can start making money right away.

*Due to the interactive hands-on elements of the program, we have to place a strict limit on participation and limit our enrollment periods. But as a Circle of Success Member, you don’t have to wait for enrollment to open, you’ll have the ability to grab one of the spots.

(Regular program price: $4,680)

Writing Great Leads — Erase Your Blank-Page Panic for Good!

Developed by Master Copywriter John Forde, Writing Great Leads will help you narrow your headline choices to just one of six powerful types… write the perfect opening sentence so your target reader finds it irresistible… and successfully reach any kind of audience, regardless of whether you are writing for the health, financial, or Business-to-Business markets.

If you've been struggling to come up with the right headline and lead, Writing Great Leads is the perfect solution. With it, in a matter of just a few days, you'll able to eliminate the frustration, worry… even panic when it comes to writing those critical first few sentences and paragraphs.

(Regular program price: $199)

Herschell Gordon Lewis’s “Creative Rules for the 21st Century”

The late Herschell Gordon Lewis was a legendary copywriter. In his last program for AWAI, he discussed the “new rules” of copywriting as they apply to an ever-changing marketplace.

Some of what you’ll learn: “three little words” that immediately melt the reader’s objection to a statement he might otherwise reject… the 10 “guaranteed” letter-writing rules (including how never to begin your letter)… 10 phrases that automatically suggest a benefit to your reader — without actually saying it… the best phrases to use to promote a more positive reaction in your reader… and much, much more. No copywriter, new or seasoned, should pass up this opportunity to benefit from Mr. Lewis’s 40+ years of direct-marketing experience and success.

(Regular program price: $299)

Copywriting Genius: The Master Collection

Over 60 blockbuster promotions — complete with a detailed “page-by-page” analysis of what made each letter work so well… and an in-depth interview with the letter’s copywriter, where private writing techniques are discussed and many personal secrets are revealed. There’s no better way to know what’s working in the mail… why it’s working so well… and “steal” a secret or two… from some of the best writers of some of the most successful promotions ever.

Plus, you get 20 “$20K Secret” detailed reports — big secrets the writers used to boost response. (We call it the “$20K Secret” because we honestly believe each one has the power to boost your letter’s response rate enough to earn you $20K or more in royalty income!)

(Regular program price: $497)

The Copywriter's Core Offer Blueprint

The clearest, most direct way to start making a whole lot more as a copywriter is to make one clear core offer that makes your most ideal clients want to hire you on the spot.

Many copywriters who have the skill and ability they need to make $5,000, $8,000, $10,000 or more per month still struggle because they aren’t making a clear offer to prospective clients.

This is where The Copywriter’s Core Offer Blueprint comes in. Created by AWAI’s $10K Challenge Winner Roy Furr, this program — made up of three comprehensive hour-long training sessions — provides you with a complete breakdown of over a dozen copywriting offers.

If you’ve been fighting for clients… or fighting for the fees you deserve… this could be your missing link!

(Regular program price: $99)

FREE Access to AWAI’s Specialty Copywriting “Niche” Programs

Secrets of Writing for the Health Market

Everything you need to write powerful and effective copy for the huge and ever-growing $200 billion alternative health market — freshly updated and revised. You’ll learn how to reach your prospect’s core desire… what voice to use… how to structure your offers… how to do research… how to market yourself to health companies… and much more. It’s all inside this comprehensive program.

(Regular program price: $399)

Secrets of Writing Blockbuster Financial Market Controls

Write a successful financial letter, and the world will beat a path to your door. Few assignments pay better than a promotion for a stock market newsletter or trading service. This powerful program includes (among other things) interviews and audio transcripts with the top financial copywriters and marketers in the business: Clayton Makepeace, Parris Lampropoulos, Stephen Moulis, Paul Hollingshead, and others. There’s also a groundbreaking section on writing Video Sales Letters for the financial market, as well as a bonus presentation from Stansberry copywriting superstar Mike Palmer on a “foolproof” technique for writing breakthrough financial promotions.

(Regular program price: $497)

Secrets of Writing for the Self-Improvement Market

Not far behind the health and financial markets is the huge and growing self-help niche. This $9.9 billion market for motivational “self-improvement” programs and products that seek to improve us physically, mentally, financially, or spiritually is growing at a rate of 5.2% annually and many AWAI members now make a lucrative copywriting career out of writing nothing but promos for self-help products. You, too, can join them — once you know these secrets.

(Regular program price: $497)

Copywriting for Nonprofits: How to Write Inspiring Copy for the Fundraising Market

Can you make money while helping your favorite cause? Many copywriters do — and to the surprise of many, writing for the nonprofit market can be lucrative… and even more important, extremely rewarding. But, like most niches, this one has its own secrets… its own rules… and they’re all revealed in this popular program.

(Regular program price: $399)

Secrets of Writing for the Catalog Market

Every day, thousands of catalogs are mailed in the United States alone — by smaller specialty boutiques as well as huge national retailers. And they all need copy from skilled writers. Secrets of Writing for the Catalog Market gives you all the tips and techniques you need to write clean, concise, and riveting catalog copy. This program also includes writing for online catalogs, with information from legendary copywriter Herschell Gordon Lewis and online training tutorials from Jay White. Get it while it’s hot!

(Regular program price: $490)

Secrets of Writing for the Christian Market

It’s an amazing statistic: Last year, one out of three Americans made at least one purchase in a Christian bookstore. Once you digest that little fact, it’s easy to understand why the 41 million Christian consumers represent a $2.1 trillion market. And it’s begging for good copywriters who understand how to “connect” with this special group of buyers.

(Regular program price: $399)

Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World

“Cause Marketing,” as it’s become known, is one of the fastest growing niches out there. In Copywriting for a Cause, we show you how to position yourself as a Cause Marketing Specialist — helping companies around the world become better citizens, whether it’s helping the environment… the less fortunate… or encouraging growth and success in less developed parts of the world.

(Regular program price: $197)

Programs to Help You Become a Successful Business-to-Business Copywriting Professional

Kickstart Your B2B Writing Career — with Steve Slaunwhite

Join Steve Slaunwhite, master of the B2B industry and award-winning copywriter, for this two-day, jam-packed guided tour of the B2B market. At the end, you’ll not only have learned a lucrative skill, you’ll know the next steps to take to start building your freelance B2B writing business.

(Regular program price: $129)

B2B Quick Start Guide

Introduction to the B2B Market: How to Use The Business Skills You Already Have to Earn a Six-Figure Income has everything you need to take skills you already have and put them to work earning you a steady, reliable, part-time, six figure income.

(Regular program price: $79)

Secrets of Writing High-Performance Business-to-Business Copy

If you believe the Business-to-Business (B2B) market is for you, then definitely check out this comprehensive program written by Steve Slaunwhite — an award-winning marketing consultant and B2B copywriter who’s been writing for clients since the mid-1990s. B2B companies are often desperate to find skilled copywriters to write for them… writers who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Steve shares his experience and expertise in this lucrative niche, such as:

  • Surprisingly little competition…
  • Greater than 240,000 U.S. and Canadian a B2B companies with more than 50 employees… and many, many others with fewer employees
  • “No-hype” copy…
  • Loyal clients willing to give you a steady stream of paid assignments…
  • Terrific pay…
  • Short, quick assignments…
  • The potential to earn up to $2,000 in a single day
  • A lot less pressure to produce a control or hit a home run for your clients…

(Regular program price: $490)

Crash Course in B2B Content

Dive into the lucrative world of B2B content writing. Expert Gordon Graham will show you the top 12 content types in high demand by B2B firms and how to complete each one like a pro.

Loaded with examples and how-to resources — including exclusive step-by-step video walk-throughs — Gordon’s Content Crash Course is the fastest way to launch your career as a well-paid B2B content writer.

(Regular program price: $497)

Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell

There’s one thing B2B marketers can never have enough of: New Leads.

All businesses — Business-to-Business especially — live and die by them. Without a constant flow of new, fresh eager prospective clients, sales dry up and businesses go broke.

Now you can be a savior to all of them!

With AWAI’s program from B2B Master Copywriter Steve Slaunwhite you can help solve the Number 1 problem every B2B marketer has by mastering the skill of lead generation.

  • His personal step-by-step guide to building a successful lead-gen career, complete with everything you’ll need to understand the world of lead-gen and why it’s so valuable to B2B clients.
  • Templates, tip sheets, and examples for creating outstanding lead-gen emails, sales pages, and web copy. You’ll be able to take on any project with confidence with these resources at your fingertips.
  • Big-picture strategies and tactics to make you look like a professional lead-gen consultant from the very start and keep you as a B2B marketing manager’s #1 copywriting choice.

And much more… including a pricing guide and a real-world project simulation. In fact, you’ll be up and running as a Lead-Gen Specialist in a very short amount of time.

(Regular program price: $499)

Writing Email Copy for B2B Companies — Your Complete Guide to Writing and Winning These Profitable Projects

In the world of B2B (Business-to-Business), there’s an often-overlooked writing specialty with massive demand for short projects that are easy to learn and fun to write: writing email for B2B companies! Everything you need to know to start making $800-$1,200 per day with this specialty is covered in Writing Email Copy for B2B Companies by Steve Slaunwhite.

Steve is a Master B2B Copywriter who has worked with B2B businesses for more than 23 years… and he’s been writing B2B email marketing campaigns for over 16 years.

(Regular program price: $497)

Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your Copywriting Success

Copywriting expert Casey Demchak has invented the ultimate door-opening project — Key Message Copy Platforms. These unique documents help businesses organize their marketing campaigns, so their messages are more consistent and effective. Along the way, they save time, save money, and discover a perfect writing partner for all their ongoing projects — YOU!

In this hands-on program, you’ll work with Casey to build your first Key Message Copy Platform… you’ll learn his proven talking points for closing new clients… and you’ll put yourself on an easy path to landing your first client and building the copywriting career you want.

(Regular program price: $497)

How to Write Online Video Scripts for B2B Companies

Online video is the latest trend in Internet marketing — and B2B companies are jumping on it. One of the best ways for a B2B company to announce a new product or solution is to email a quick 8- to 12-minute video to busy business owners and purchasing managers for them to watch on the go. These “get-to-the-point” presentations save everybody time, cost very little to produce, have all kinds of inherent credibility, and, when properly executed, leave a very lasting positive impression. Luckily for you, this relatively new area of B2B expertise is wide open — and screaming for qualified copywriters who know how to write effective scripts!

(Regular program price: $497)

How to Price, Quote, and Win B2B Writing Projects

With B2B companies needing an endless amount of marketing materials, the last thing you want is to be unsure when it comes to quoting the price of your services. With How to Price, Quote, and Win B2B Writing Projects, you’ll learn exactly what price to set for specific projects… how to handle price objections… how to put together a truly persuasive quotation… how to follow up and land the project… and more.

(Regular program price: $199)

How to Write White Papers That Command Top Fees

If you loved the challenge of writing essays and reports in high school or college, you’ll love writing white papers. Because unlike school papers, these can pay you up to $4,000 apiece! Simply put, white papers are 5- to 10-page documents that define a business or technical problem and present a new or better solution to that problem. And, they’re one of the most effective ways for a B2B company to promote its products.

(Regular program price: $497)

Writing Case Studies: How to Make a Great Living Helping Clients Tell Their Stories

Some B2B copywriting specialists make a very nice living from writing “Case Studies” alone. What are they? They’re simply business-oriented “stories” that show how a particular product or service has improved productivity, bolstered profits, increased sales, boosted employee morale, or saved or made money for the client’s customers. Best of all for copywriters who know the secrets to writing them, these fun, super-quick projects can pay between $1,250 and $2,000 a pop.

(Regular program price: $497)

Creating Email Newsletters for Professional Service Firms: A Step-by-Step Guide

By the time you finish this program, you’ll be able to develop and publish stand-out email newsletters for professional service clients, earning thousands of dollars per month via a predictable, repeating income stream. The projects are short, competition in minimal, and the going rate is $900 each!

(Regular program price: $497)

Getting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps

With this program, you’ll be able to kick-start your Business-to-Business (B2B) copywriting business with the help of Steve Slaunwhite, AWAI’s B2B expert. Steve will show you exactly — step-by-step — how to get B2B clients quickly, easily, and consistently. The strategies in Getting B2B Clients will help you find prospective clients and exactly what to say to them.

(Regular program price: $497)

B2B Websites: Developing Content that Builds Authority and Generates Leads, Too

There are over 5 million different B2B companies operating in the U.S. and Canada, and most of them share the same problem.

Their websites are terrible.

They haven’t been updated in years.

The copy is hard to read.

There’s page after page of confusing content… jargon-packed descriptions a Ph.D. would be hard-pressed to figure out… no call to action… the contact information is hard to find or missing completely…

Big companies… small companies… they’re all in the same boat.

B2B companies often reserve thousands of dollars for their website projects — and they want a very specific kind of person to help them out.

In this program Dianna Huff shares her 20 + years of web- marketing experience and strategies, that can be applied to any business large or small.

(Regular program price: $497)

Programs to Help You Meet the Ever-Growing Demand for Web-Based Copy

Ignite Your Web Writing Career in Two Days

Join web writing expert Nick Usborne as he takes you behind the scenes of the industry he pioneered. In two jam-packed sessions, you’ll experience what it really feels like to be a web writer. You’ll find out about the huge variety of projects you can write, the companies that need your services, and the fees you can earn. This is the introduction you need if you’re thinking about writing for the web. And with Nick’s help, you’ll know exactly how to get started.

(Regular program price: $129)

Web Copywriting 2.0: Your Complete Guide to Writing Web Copy That Converts, by Nick Usborne

Writing copy for the Web is NOT the same as writing offline copy. There are key differences that can spell the difference between success and disaster. So, for the first time in his career, online copywriting expert Nick Usborne has finally agreed to reveal all of his secrets in the most comprehensive program for writing top-notch blockbuster web copy in record time — regardless of your experience. Web Copywriting 2.0 was just updated to include 15 video training tutorials and a comprehensive glossary of web terms. Plus, Nick has included four webinars where he walks you through the most common online writing assignments.

(Regular program price: $497)

SEO Copywriting Success: Grow Your Business by Helping Clients Get Better Google Rankings

Businesses — in EVERY niche — desperately need writers with the ability to blend persuasive copy with Search Engine Optimization (SEO) skills so that more “ready-to-buy” customers find their websites. And there simply aren’t enough skilled SEO Copywriters to meet the demand.

You can become their go-to SEO Copywriter by gaining these valuable skills in under eight hours.

This is the only foundational program of its kind — designed to teach you how to master SEO copywriting in the quickest amount of time possible so you can get going and earn a large income writing SEO copy.

Industry pioneer and world-class SEO Copywriter Heather Lloyd-Martin shows you exactly what to do NOW…

(Regular program price: $497)

Ryan Deiss’ 6-Hour CVO Expert Training

Learn Ryan Deiss’ million-dollar secrets for designing, writing, and optimizing powerful, automated sales funnels for your clients. He gives you in-depth explanations, live case studies, blueprints, and even the fill-in-the-blank templates you need to re-create his “Customer Value Optimization” (CVO) funnels. In just six hours, your web marketing expertise will expand substantially. You’ll have an in-demand but relatively rare skill that makes you the “go-to” expert… and allows you to collect three paychecks for every project, significantly increasing your bottom line — and your client’s!

(Regular program price: $297)

Marketing with Video Online for Profit

Online video has become a major tool for direct-response marketers. This is nothing short of a gigantic opportunity for you to cash in — by quickly establishing yourself as an expert in this exciting, here-to-stay niche. And to help you, AWAI has teamed up with Jessica Kizorek, one of the most experienced, knowledgeable, and respected video-marketing experts in the industry. You’ll learn everything you need to know to market your own line of promotional videos.

And to make this a truly interactive experience, Jessica has included dozens of hands-on exercises, hundreds of real-life examples, and 19 video tutorials.

(Regular program price: $199)

“Email Copy Made Easy”: Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs

Master Copywriter Jay White shows you how writing email copy can be the most lucrative copywriting niche on the Internet. Thousands of companies are hungry for email copy as part of their online marketing strategy — for every product they launch… every new email list they create… and every new affiliate offer they want to promote. This step-by-step online program gives you everything you need to know to master the potentially lucrative world of email copywriting — including samples, templates, Jay’s own personal “cheat sheet,” and more.

(Regular program price: $497)

Site Audits Made Simple — “Consult” Your Way to Lucrative Web Copywriting Projects

This innovative program shows you how to educate clients about the web content opportunities they’re missing… and then get hired to fix them!

In this hot consulting sector, you can easily earn $2,500 or more by diagnosing a “sick” website, and then make even more money by “healing” it with your web copywriting skills. You’ll learn how to conduct a professional review of how the client’s web content performs to drive traffic to his site and drive sales activities — and then how to help your grateful client achieve his marketing goals.

(Regular program price: $497)

Working Effectively with Web Clients: 7-Steps to Making Sure They Love You and Continue Paying You the Big Bucks

Needless to say, to write great web copy for a client, you need to know the structure of a successful website: the role of the home page, what landing pages must do… and how to make it easy for the Web surfer to find and buy products. With Working Effectively with Web Clients, you’ll be able to guide your clients through the critical considerations and decisions involved in creating websites that work.

(Regular program price: $99)

How to Price and Land the Top 7 Web Copy Projects

AWAI’s report, How to Price and Land the Top 7 Web Copy Projects, takes the fear and anxiety out of pricing your online writing jobs.

In this report, Wealthy Web Writer founder, Rebecca Matter carefully breaks down the most common types of web writing projects into their individual components and then gives you a crystal-clear look at the standard fee ranges associated for each component and for projects as a whole.

(Regular program price: $49)

How to Make Money as a Social Media Marketing Expert

YouTube… Facebook… LinkedIn… Instagram… Twitter — more and more, these and other social media sites are playing a major role in how businesses connect with perspective clients. And as a copywriter, you need to know the best strategies for using them. Let Nick Usborne guide you through the ever-changing social media landscape, showing you exactly how you can use social media to position and grow your freelance business.

(Regular program price: $497)

How to Build Email Lists — The Fastest, Easiest, and Most Profitable Way to Get More Traffic, More Prospects, and More Sales

In today’s marketing world, the size and health of a company’s list — the master file of their customers and prospects — can make or break a business. And in How to Build Email Lists, you’ll learn this powerful, valuable skill from a master of the craft, Brian T. Edmondson.

By the time you finish this program, you’ll be able to:

  • Build a list in any market, for any client… or for yourself.
  • Get prospects interested in your client’s products and services. Brian will show you how to presell them on an offer so that when you tell them to buy, they hit “Order Now.” His tactics will make selling easy and send your marketing response rates soaring.
  • Make money from email lists. Your clients will be amazed at what you can do with the names they already have, not to mention what you’ll accomplish with the new names coming in once you shift your focus to generating profits.
  • Deliver more traffic where it counts. Brian’s got 12 super-effective methods to share with you so you can deliver high-quality traffic on command and feel like a true Internet genius.
  • Have clients send you fat checks and think of you as an irreplaceable asset. You’ll never need to worry about where your next client is coming from again — your existing clients won’t let you go!

(Regular program price: $497)

More Exciting Ways to Parlay Your Writing Skills into Lucrative Streams of Cash

Information Marketing for Freelance Copywriters

“A-list” copywriter Bob Bly says, “Online information publishing should be every freelance copywriter’s second business.” This AWAI information publishing course shows you how to generate a second income Fast using your “95% Advantage.”

Bob Bly’s Information Marketing for Freelance Copywriters is a complete walkthrough of Bob’s personal info publishing business.

You’ll get step-by-step guidance, examples, and even see and study Bob’s own profitable info products. In short, you’ll have everything you need to easily replicate Bob’s process and keep your info publishing business simple — and your success predictable.

(Regular program price: $497)

Bob’s Bly’s Ultimate Guide to E-Book Writing Success: A Comprehensive Program to Writing and Selling E-Books for Profit

Bob Bly takes the small, closed industry of book publishing and turns it on its head. In less than 4 hours, he shares with you the exact model he uses to make hundreds of thousands of dollars a year — working only a few hours a week — writing and publishing e-books.

(Regular program price: $249)

Write Your First Novel or Memoir NOW!

This program demystifies the how-to-write-a-book process as you know it. In its place, you’ll be shown how to quickly and simply how to properly write a novel or memoir… one that is polished and publishable. Published author, Donna Baier Stein’s process is fun and rewarding. And it’s easy to follow. If you follow her simple blueprint and the clear instructions that guide you through each step of the craft of novel-writing… you can have a complete book to show for your efforts before you know it!

(Regular program price: $479)

Grant Writing Success: Opening the Door to Financial Opportunity

Another great way to supplement your income while perfecting your copywriting skills — learn how to find cash for thousands of needy organizations by submitting grant proposals to any of the thousands of government and private foundations. This program, written by a grant writing expert who’s successfully secured tens of millions of dollars in grants for over 30 years, shows you the secret structure to a successful grant application… plus, how to match nonprofit organizations with the proper funding organizations, how to set up a profitable little grant writing business (for no money) in your home, and much more.

(Regular program price: $497)

Writing for Love & Money: How to Become a Successful Romance Writer

Did you know that romance novels account for over 54% of all popular fiction books sold? So get in on the action — and have some fun while you’re at it — by learning the secret formula to creating top-selling romance novels from experts who write for such publishers as Harlequin and St. Martin’s Press. It’s all in Writing for Love & Money — yours free for the asking.

(Regular program price: $249)

How to Successfully Write and Publish Children’s Books

Many AWAI members have told us they’d love to write a best-selling children’s book one day. It’s a competitive field, but we’ve recruited some of the most successful published children’s book writers in the business to reveal all their most powerful secrets about breaking into this fun and rewarding genre.

(Regular program price: $246)

Desktop Marketing for Success, Independence, and Income

So many businesses out there are screaming for people who can do more than just write great sales letters. They also need space ads, press releases, newsletters, and website content. Desktop marketer Donna Doyle shows you, step by step, how to cash in on all this “hidden” demand… and how she was able to make $156,250 in one year working five hours a day with just a phone, a computer, and some basic copywriting skills.

(Regular program price: $190)

How to Write Your Own Money-Making Websites

As a copywriter, you already know how to write copy that sells. Why not do it for your own website — and generate thousands of dollars a month in easy, passive income?

Now you can… with website expert Nick Usborne’s unique program that walks you through the process of turning any hobby, interest, or passion you may have into a fun and profitable website and business.

You’ll learn how to structure a simple site so it’s up and running quickly, load it with exciting and sales-oriented content, and drive people to your site without spending a fortune. Plus, by using Nick’s proven “affiliate marketing strategy,” you can make thousands of dollars a month without having a single product of your own to sell. No selling… no shipping. You just guide people from your site to the sites of companies with relevant products to sell — and get paid for every sale!

(Regular program price: $497)

Secrets of Becoming an Internet Research Specialist: How to Surf the Web for Freedom and Profit

It’s the ideal “part-time job” for any COS member — and a great way to generate extra money while perfecting your craft. Simply offer your services as a “researcher” to working copywriters. There’s a huge demand, the pay is good (as much as $50 an hour just to “surf the Web”), and you learn while you do it. This program — which is being snapped up by AWAI members at a record pace — gives you all the secrets and shortcuts to generating top-notch research on any topic… and shows you how to get hired by working copywriters! Plus, Circle of Success members can use the program to learn powerful researching tricks for their own writing projects!

(Regular program price: $129)

Secrets of Becoming a Publicist: A Simple, Step-by-Step Guide to Boost Your Income and Enjoy the Satisfying and Exciting Life of a PR Pro

The persuasion skills you master as a copywriter aren’t just for selling products and services. You can also use those skills to generate publicity and reshape public opinion on behalf of businesses and community groups, large and small. Press releases, letter campaigns, awareness programs — they all require persuasion to succeed.

As a copywriter, you’re just the person to deliver the “power of the press” (and Internet!) to clients looking to improve their image and boost sales — quickly and cost-effectively.

Running a PR business is a perfect spare-time business for copywriters who want to expand their services… create a new stream of income… help businesses grow… and have some fun. It’s inexpensive to get started… and much easier than you may think. AWAI teamed up with PR pro Melanie Rembrandt to create a step-by-step guide that gives you everything you need.

(Regular program price: $199)

Your Step-By-Step Guide to Becoming a Highly Paid Content Marketing Strategist

One of the great challenges for advertisers today is cutting through the clutter… sidestepping spam filters, pop-up blockers, do-not-track programs, and reaching customers with copy they want and need.

That’s where a highly-skilled “content” writer comes in. It’s all about writing copy readers and buyers can find through search engines, find useful, and will want to read.

In fact, some call this niche the best opportunity for web writers this year — and possibly for years to come. That’s why AWAI is offering Content Mastery: Your Step-by-Step Guide to Becoming a Highly Paid Content Marketing Strategist to help you take advantage of this trend while there’s still time.

We’ve brought in Brian Clark, founder of Copyblogger, and possibly the most renowned content marketer online today. Brian knows this niche like few do, and in eight simple steps, he’ll teach you exactly what you need to know to become a master content marketer like him.

(Regular program price: $497)

Self-Fulfilled: How to Be a Writer and a Publisher

Whatever your passion, you can immerse yourself in it AND make a six-figure income. This program is full of practical publishing ideas and case studies that could be your direct ticket to the fulfillment you’ve always wanted in life.

(Regular program price: $499)

The Pro Resume Writer Program

Resume writing is one of the most popular little “side businesses” among AWAI members — and this program gives you everything you need to start and run a successful spare-time, or full-time, resume preparation service. With our detailed guidelines, writing resumes is fun, quick, and easy. And guess what? With so many people looking for jobs these days, the demand has never been greater!

(Regular program price: $197)

Speech Writing Success! The Craft and Business of Speech Writing

It’s not just politicians who hire speechwriters. Lots of businesspeople who don’t have the time (or skill) to write their own speeches would gladly pay you to do it for them. Speech writing is in big demand and pays well. Plus, many of our core copywriting principles go into writing a great speech! With Speech Writing Success! The Craft and Business of Speech Writing, you can start capitalizing on this under-served market right away. You’ll learn how to find your clients voice… research methods… 5 rules of engagement…and much, much more…

(Regular program price: $497)

Programs for Growing Your Business and Getting New Clients

Your No-Stress Method for Getting Clients: 26 Field-Tested Strategies for Introverts, Extroverts, and Everyone In-Between

Whether you’re someone who loves putting yourself out there and talking with people… or you prefer to stay hidden behind your computer screen… or even if you’re somewhere in the middle… you’ll find proven client-getting strategies in this program that you’re comfortable using and that suit your personality.

These methods are taught by some of the most in-demand copywriters working today, who use them personally to find and land high-paying clients. You’ll hear from A-listers like Bob Bly and Nick Usborne, successful AWAI members like Steve Maurer and Heather Robson, as well as many others who have mastered the art of getting clients.

Their methods are easy to use — even if getting clients has been a sticking point for you before. And many of the experts have included additional resources like checklists and templates to support your efforts.

Best of all, it only takes ONE of these strategies to start landing great clients and earning stead writing fees.

(Regular program price: $995)

Freelance Writing Business Success

Specific answers to hundreds of questions about starting, running, and marketing your own $100,000-a-year freelance writing business — all in one place.

Nothing is left in doubt… everything from information about setting up your home office and business structure to organizing your “Swipe File” and negotiating fees. Checklists, step-by-step systems, and articles from Master Copywriters are included. Recently updated with numerous suggestions for marketing your new freelance business in a variety of media, both offline and online. Avoid years of trial and error and start your freelance business on a solid foundation. No copywriter should begin his or her career without this invaluable resource.

(Regular program price: $199)

The Legalities of Copywriting Made Simple

Many AWAI members asked us for this: all the do’s and don’ts when it comes to the legalities of copywriting and the direct-mail industry. What you can and can’t say… what kind of back-up you need to support various claims… rules on testimonials and endorsements… and so much more.

These days, you have to be more careful than ever when it comes to what you can and can’t say in support of a product or service. And the rules concerning financial copy are entirely different from, say, the rules for health copy… or fundraising promotions… or even consumer product letters. So, we did what our members have been asking us to do for years: With the help of Agora Inc.’s legal department, we’ve assembled the ultimate (and perhaps only) “layman’s guide” to avoiding legal pitfalls with your copy.

For a copywriter or direct-response publisher, this powerful resource is as crucial as a dictionary or thesaurus.

(Regular program price: $149)

Essential Templates for Your Copywriting Business

Successful writers know that building a great copy career involves more than simply writing good copy. You also need to be able to interact with your clients like a professional and properly manage the administrative and “business end” of all your projects. And the fastest way to ensure you look like a pro, right from the start, is with AWAI’s toolkit, Essential Templates for Your Copywriting Business.

You get every business-critical document and ready-to-use template working copywriters need, including a New Prospect Intake Checklist… a Fee Schedule… an Invoice Template… a Project Time Frames Reference Sheet… a Copywriting Quality Checklist… a Prospecting Email Template… a Website Home Page Checklist and much more!

(Regular program price: $197)

Getting Your First Client

Many AWAI members have landed their first paying client just by following the simple and proven roadmap outlined in Getting Your First Client. They've gone from total beginners to fully booked-up calendars. And nothing about their success was accidental. It's all available to you here, using these tools to launch your writing career.

(Regular program price: $199)

AWAI’s Simplest Guide to Pricing Copy Projects

Pricing your copywriting services accurately, quoting projects, and talking about money with confidence are very important parts of running your freelance business. But, if you’ve never run a freelance business before… Or “talking numbers” has never been your strong suit… Or you don’t even know what ballpark to start in… Then AWAI’s Simplest Guide to Pricing Copy Projects is the solution you’ve been looking for.

This is the comprehensive yet simple guide for copywriters who want to quote, price, and negotiate fees like professionals — without fear or emotion. Step-by-step, creative business expert and negotiator Ilise Benun will help you finally feel completely confident running the “money side” of your business.

(Regular program price: $297)

Effective Networking: The Fastest Way to Win Clients and Grow Your Business

When was the last time you had a casual conversation worth $100,000 in new business to you? Or a $10,000 email? With this exciting program, you could have them all the time — with just about anyone you meet. Use this tool to effectively launch a new business or dramatically improve an existing one.

(Regular program price: $179)

How to Choose Your Writing Niche — Your Step-by-Step Blueprint for Choosing a Profitable Niche That’s Right for You

No matter where you are in your copywriting career, you can start attracting your ideal clients faster by using the same marketing system Pam Foster used to land 7 ideal clients in 7 weeks.

(Regular program price: $199)

Making the Leap: A Practical, Hands-On Guide to Getting From Wherever You Are… to the Freedom, Independence, and Financial Rewards of Living The Writer’s Life!

This special program shows you, step-by-step, how to go from working for someone else to being a successful, in-demand freelance copywriter. It includes the 7-part video bonus series Fast Start Guide to a Thriving Copywriting Business, which prepares you for the day you confidently say, “I quit!”

(Regular program price: $129)

Marketing Confidence: Learn to Love Marketing Your Business

Over a period of just a few days, you’ll learn how to market and promote your services… in a way that feels comfortable for YOU. Not weeks, or months, or years — days. Nick Usborne will give you the same exact approach he’s used to earn big fees and work with clients, all while having more free time to do the things that are important to you.

(Regular program price: $497)

3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business in Just 3 Minutes a Day

Transform the way you do business just 3 minutes at a time! Join the "likable expert" Michael Katz for a unique video coaching series exclusively designed for busy writers.

In 3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business in Just 3 Minutes a Day, you get 36 specially-made coaching videos. From pricing to landing clients to ongoing marketing tactics, each short, powerful video will make running your business feel fun, easy, and natural.

(Regular report price: $179)

Bob Bly’s Getting Clients Weekend Home Study Program

Learn how to build a rock-solid business, master your niche, create a stellar freelance website, negotiate the best contracts and so much more with Bob Bly's Getting Clients Weekend Home Study Program. During the live Getting Clients Weekend event, Bob took attendees inside his decades of copywriting experience, providing them with the wisdom, secrets, tools, documents and strategies for landing high-paying, top-notch clients. With the home study program, you get all of the live event materials.

Over 15 hours of audio and video presentations from Bob and his special guests.

(Regular program price for the program: $495)

Bob Bly’s “Get Clients in 30 Days” Challenge

In this 6-part teleconference series, Bob Bly and his expert guests show you not only how to get all the clients you need — but how to get the kind of clients you want, too.

(Regular program price for the series: $249)

Everything You Need to Know About the Lucrative World of Graphic Design

Graphic Design Success!

Learning the simple, basic skills you need to be a direct-mail graphic designer, it turns out, is not as difficult as you might think.

AWAI’s Graphic Design Success is the only comprehensive program on direct-marketing design that shows you the five common elements of a direct-mail package and how to design them for maximum effectiveness… how to make the layout of a page “come alive” and grab your reader’s attention… the secret to stirring your reader’s emotions with typefaces, color, and graphics to get him in the “buying mood”… and much, much more.

By the time you finish this program, you’ll have real-world techniques you can use to design almost any project that comes your way. Best of all, you’ll know more about good direct-marketing design than 99% of the other freelance graphic designers out there.

(Regular program price: $290)

The Copywriter’s Six-Figure Design Library

From designer extraordinaire Lori Haller — this is unlike any graphic design program we’ve ever created. In fact, it’s not so much a learning program as it is your own little graphic design “franchise” business. You simply decide what you want your sales promotion to look like — a simple letter, a special report, even a full-color magalog. Then you go to your Design Library, select from the 13 ready-to-go print formats, drag your copy into the open space, and… voilà!… you have yourself a professionally designed direct-response marketing piece! Or, if you choose to focus on online copy design and layout, Lori has created templates for a landing page, sales letter page, sign-up page, order device, assorted banners and bursts, and much more.

Aside from all of Lori’s professional templates, you get complete instructions on how to use them… and all the tools you need to quickly produce lift notes, envelopes of all sizes, business cards, stationery, postcards, e-books, and premiums.

(Regular program price: $5,141)

Programs You Can Use to Make More Money and Accelerate Your Success

Virtual Business Building Intensive On-Demand

AWAI’s Virtual Business Building Intensive On-Demand is a proven training method that you CAN build a successful freelance business in less than 30 days.

This is your rare chance to have seven business-building coaches lead you step-by-step through launching a writing business that attracts clients who desperately need and want your services — all from the comfort of your own home.

You’ll choose your niche, build an online presence with LinkedIn and your own impressive website, begin attracting a steady stream of prospects, learn how to close them into clients, negotiate higher fees, and much, much more.

Watching each session and following the expert’s guided instructions will remove any guesswork as they show you the exact strategies they personally used to build successful writing businesses. Follow along and you’ll be launching your freelance writing business in just 30 days.

(Regular program price: $1,995)

12 Weeks to B2B Copywriting Mastery On-Demand Program

Reach success as a B2B copywriter faster than ever with guidance from B2B Master Copywriter, Steve Slaunwhite. During this in-depth, 12 Weeks to B2B Copywriting Mastery On-Demand Program, Steve walks you through and teaches you how to write copy for 14 of the most in-demand B2B projects all in just 12 weeks.

You’ll acquire all of the insider secrets, tools, and skills you need to become a highly-effective B2B copywriter… and you’ll walk away with a portfolio to prove it.

(Regular program price: $1,997)

Web Copywriting Intensive Home Study

AWAI’s Web Copywriting Intensive Home Study contains winning techniques for selling effectively online: emails, autoresponders, landing pages, Search Engine Optimization, and much, much more. Bottom line… if you want to write for the Web — or market yourself as an expert in Web-based marketing — you need to know this stuff.

*Not available for sale, but as a Circle of Success member, you can request access to the recordings and the materials from the last event.

(Regular program price: $4,995 to attend the event)

Web Copy Apprentice: 13 Weeks to Well-Paid Web Copy Pro On-Demand Program

The Web Copy Apprentice On-Demand Program is Master Web Copywriter, Nick Usborne’s “one-on-one” 13-week webinar training where he takes you from where you are now in your writing career to a place where you can earn a solid six-figure income as a web copywriter. You’ll learn how to write and command great fees for the top most common types of web projects clients ask for.

This classroom-style learning is based on a model we’ve proven makes the learning faster, more efficient, keeps you motivated, and ensures you “get” the major concepts in a way that simply reading a program never could. By the time you finish the apprenticeship program, you’ll be ready to take on numerous new clients and kick off a lucrative, successful web copywriting career.

(Regular program price: $1,997)

Build Your Freelance Website in Four Days

“Intimidating.” “I don’t know where to start.” “Too technical.”

Those are just some of the responses we’d expect to get when we say every freelancer must have his or her own website to promote themselves and their work. So, AWAI’s resident web guru, Rebecca Matter, got together with some of her best web-expert friends and produced a four-session (one hour each), step-by-step webinar series on how to build, write, and launch your very own website… for under $100.

Just to be clear — this is not about the “theory” of building a website. It’s a roll-up-your-sleeves-and-do-it program where, at the end, you “flip the switch” and take your actual website — content and all — live on the Internet. If you’ve yet to set up a website, one of the first things you need to do is watch — and follow — this amazing webinar series!

(Regular program price for the series: $497)

Bootcamp On-Demand

Get every presentation, every tip, every secret, every selling strategy revealed at Bootcamp — bundled together with all the relevant handouts, guides, examples, and backup material… delivered to you in a complete, concise, “learn at your own pace” package. Plus, you get access to the Spec Assignments offered during Job Fair.

*Not available for sale, but as a Circle of Success member, you can request access to the recordings and the materials from the LIVE event.

(Regular program pricing: $2,495 to attend the live event)

Profitable Freelancing: The Definitive Guide to Earning More Money From Day One

Successful web copywriter, author, and coach Nick Usborne outlines nine groundbreaking strategies to “gap hunt” and maximize your income… be a Constant Marketer… build an audience of prospects for your website… utilize his innovative Step-Up Principle™ and Circles of Income Method™ to make every month your best month ever… and much more.

(Regular program price: $297)

The AWAI's Accelerated Income Goals System — A Guaranteed Approach to Perpetually Increasing Success

Ever wonder what separates regular folks from the ultra-successful? Fact is, the vast majority of the wealthiest and most successful people in the world aren’t any smarter than you or me — they’re just more focused on their success. And, whether they realize it or not, they’ve broken down many of the obstacles and roadblocks that stop most people from reaching their potential.

International marketing expert and Master Copywriter Joe Vitale calls it “The Law of Attraction” — the simple idea that once you eliminate the five “roadblocks” that are secretly sabotaging your success, success can’t help but find you. And in this special guide written especially for up-and-coming AWAI copywriters, he gives you a step-by-step plan for removing these obstacles from your life forever, once and for all opening the door to wealth and prosperity.

(Regular program price: $129)

The Versatile Freelancer: How Writers and Other Creative Professionals Can Generate More Income by Seizing New Opportunities in Critiquing, Consulting, Training, and Presenting

One of the many great things about being a copywriter is that you’re not limited to just writing copy. That’s because, as a copywriter, you have a very valuable skill: You are a master of the art of persuasion. And that’s a skill every business needs — to sell products, attract new customers, motivate and teach employees, and so on. So, not only can you market your copy to businesses everywhere — you can also market your knowledge.

Consulting, copy critiquing, training in-house copywriters and marketers, presenting at company events and sales meetings — there’s a huge market for all these things. In this e-book, direct-response copywriter, critiquer, consultant, trainer, and speaker Don Hauptman shows you how to turn the very specific and in-demand knowledge you have into an endless supply of “non-writing” income.

(Regular program price: $79)

How to Find a Mentor You Can Trust

Every successful person on planet Earth has had a mentor they could trust.

It is an indispensable part of the formula for winning in life. It is a major part of the formula for winning with an online business and making a safe, secure, on-going income.

Inside you’ll discover powerful, easy-to-apply secrets not only to finding a mentor who will help you succeed, but also to building a secure online business that will provide you a steady income month-after-month

(Regular program price: $49)

Meditation for Writers: Accessing the Writer Within

Quiet your mind and unleash your creativity with the power of meditation. On this 21-day journey, Dr. Annette Annechild guides you through daily meditations designed to help you silence your inner critic, overcome writer’s block, and increase focus (and MUCH more). You’ll experience increased creativity and spend more productive writing time “in the zone”… while achieving financial success, personal fulfillment, and professional satisfaction faster. Create your ideal writer’s life just by popping in your headphones, closing your eyes, and letting Dr. Annechild’s rich voice soothe you into relaxation in Accessing the Writer Within: The 21-Day Meditation For Writers Program.

(Regular program price: $59)


And don’t forget about these COS-only benefits:

  • Your Success Roadmaps (B2C and B2B): Get the same high-level “masters” education major companies are using to train their in-house copywriters, but do it all from the comfort of your home — on your own schedule. You’ll master each element of the sales letter one element at a time — and get feedback every step of the way.
  • The Monthly Mastermind Sessions: Live, online learning events that will focus on the three crucial areas of your success… motivation, skill building and business building. These sessions will be priceless for copywriters at any level and ensure you’ll have ongoing and up-to-the minute learning!
  • Your New Online “Study Rooms”: Your online “academic library” is a place where you can go and find hundreds of writing tools through a series of exclusive online “Study Rooms,” that will allow you a more in-depth focused learning environment.

These benefits alone have a very conservative value of $6,000 per year — $30,000 over the first 5 years of your writing career!

Plus, you get all these special reports, guides, e-books, and recordings from the AWAI Library of Classic Special Reports.

Over $2,694 worth of resources (and growing), right at your fingertips including:

Complimentary online access via the Resource Library: Reading Room, to these AWAI-published books and the other classics below:

  • The Architecture of Persuasion: How to Write Well-Constructed Sales Letters
  • Bob Bly’s How to Create Irresistible Offers: The Easiest Way on Earth to Make Your Marketing Generate More Leads, Orders, and Sales
  • Great Leads: The Six Easiest Ways to Start Any Sales Message
  • Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
  • Persuasion: The Subtle Art of Getting What You Want

And, this treasure trove of classic resources any copywriter would covet…

  • Copywriting Tricks of the Trade: 50 Essential Secrets That Every Copywriter Should Know
  • Michael Masterson’s Personal Productivity Secrets: How to Accomplish All Your Most Important Goals
  • 20 Masters Tips
  • 20 More Masters Tips
  • Conquering the Tyranny of the Blank Screen — Eliminating Fear and Procrastination When Facing Writer’s Block
  • Finding a Winning Tone, Style, and Voice for Your Copy
  • Mastering the Art of Persuasion — Copywriting Secrets of the Masters
  • Conversations With the Masters: Interview With Arthur Johnson and Bob Bly
  • Copywriting for Nonprofits: Interview With Kimberly Seville (audio)
  • Copywriting for Nonprofits: Interview With Madeline Stanionis (audio)
  • Copywriting for Nonprofits: Interview With Mal Warwick (audio)
  • The Art of Persuasion: How to Get What You Want Through the Power of the Word
  • How to Prospect Successfully (audio)
  • Insider Secrets for Making Money Writing Copy Online (audio)
  • Promoting Yourself (audio)
  • Breaking Into the Top-Paying Market: Consumer Newsletters (audio)
  • 5 Steps for Establishing Your Reputation as a Top Copywriter in Your Field (audio)
  • Entering the Lucrative World of Writing for the Healthcare Market (audio)
  • Writing for the Corporate Communications and Marcom (Marketing Communications) Market (audio)
  • The Ultimate Secrets of Freelance Copywriting Success (audio)
  • Writing for the Information Products Market (audio)
  • How to Get Out of a Slump (audio)
  • Writing for the Business-to-Business and High-Tech Markets (audio)
  • How to Write a Book and Get It Published (audio)
  • Prospecting for New Business (audio and transcript)
  • Conversations With the Masters: Interview With Don Mahoney and John Forde
  • How to Quickly Become a Published Author: The Secret of Children’s Magazines
  • Secrets of a Master: Less Is More — Confessions of a Word-a-Holic
  • Succeeding in the Children’s Non-Fiction Market: Interview With Kieran Doherty
  • Developing a “Hands-on” Approach to Catalog Copywriting: Helping the Customer Experience the Merchandise
  • Secrets of Writing Blockbuster Financial Market Controls: Interview With Clayton Makepeace (audio and transcript)
  • Secrets of Writing Blockbuster Financial Market Controls: Interview With Sean McCool (audio and transcript)
  • Secrets of Writing Blockbuster Financial Market Controls: Interview With Marcella Allison (audio and transcript)
  • Secrets of Writing Blockbuster Financial Market Controls: Interview With Julia Guth (audio and transcript)
  • Copywriting for Nonprofits: Interview With Jerry Huntsinger (audio)
  • Make Money Writing Catalog Copy (audio and transcript)
  • Make $3,000 a Project Writing White Papers, Brochures, and Other “Marketing Collateral” (audio and transcript)
  • Writing for the Self-Help and Biz-Op Markets (audio and transcript)
  • What’s New in B2B Copywriting? (audio and transcript)
  • “Power Start” Teleconference Series Recordings (audio)
  • The 62 Most Commonly Asked Questions Beginning Copywriters Ask About Getting Clients
  • The Copywriter’s 7-Step Wealth-Building Plan: Turn Yourself Into a MILLIONAIRE in Just 10 Years!
  • The Designer’s Guide to Buying Software: Everything You Need to Know to Choose the Right Software for Your Graphic Design Business
  • A Cheater’s Desk Reference for Copywriters: 27 Tips, Tricks, and Techniques to Help You Work Less and Make More
  • 9 Fundamentals of Good Writing
  • 101 Story Ideas for Children’s Books
  • The Secret of Capturing Children’s Attention
  • A Secret Technique for Getting Your First Piece Published!
  • Analyzing Response Rates
  • How to Identify and Appeal to Your Prospect’s Core Buying Emotion
  • The Power of the Offer
  • Secrets of a Killer Swipe File
  • Social Science Techniques in Copywriting
  • Niche Marketing” Special Report

Plus deep, deep “Circle of Success Only” discounts to resources, events, and products offered by our friends and partners…

In all, over $155,000 worth of programs, resources, mentoring, coaching, online learning and more… Plus, any new AWAI programs and resources we add in the future.

Also for Circle of Success Members Only:

Programs from AWAI partners… where “Circle” members get HUGE discounts on optional training resources from partners we trust — people like Dan Kennedy, Clayton Makepeace, Bob Bly, Carline Anglade-Cole, and others who have played pivotal roles in teaching and hiring AWAI members!

(More Details When You Sign Up)