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Newsletters — The Best Specialty for an Aspiring Freelance Writer

Despite — and because of — the pandemic, companies continue to need marketing to reach prospects and clients. You can help them with this one simple skill, and earn consistent paychecks.

Newsletters — More Important Than Ever in Our New Reality

No marketing tool is more effective for clients than this, especially now. Here are 5 parameters for why it works and why you should offer them to clients.

You Are More Expert Than You Realize

How you describe the work you do has a big impact on how prospects see you and how much they’re willing to pay. Here’s why to show them you’re an expert.

A Simple Question that Equals a Steady Stream of Writing Clients

Here’s how to turn daily conversations with random, never-gonna-buy people into a steady stream of potential clients for your freelance writing business.

Who’s Your “Magic 500?”

To build your business, focus your time on this productive, predictable, enjoyable marketing method. It’s counterintuitive to common advice, yet it works.

Land More Writing Projects, Earn More Money

One simple idea can set you up to make more money from each copywriting client. Adopt this tactic and make life easier for you and your clients.

The NO Big Bang Theory — 4 Reasons Why Every Prospective Client Should Have a Newsletter

No marketing tool is more effective for clients than this one. Here are four parameters for why it works and why you should offer them to clients also.

Writing E-newsletters: Three (Really Good) Reasons to Offer These to Clients

One simple skill can set you up in a writer’s life with predictable, consistent paychecks, and a fun and easy workload. Your inbox holds the key.

10 Really Good Reasons to Quit Your Job and Start Your Own Writing Business

Going from a steady job, with a steady paycheck, to start a writing business is a big deal. Michael Katz has 10 good reasons why you should make the leap.

Why Your Business Needs to Repeat. To Repeat.

Your copywriting income can be more predictable when you have work booked for the coming month before the month even begins. Here’s how you find it.

6 Reasons I Love Being an E-newsletter Writer

One simple skill can set you up in a writer’s life with predictable paychecks, and an easy workload. Here are six reasons to love this fun writing project.

Writing E-newsletters: Three (Really Good) Reasons to Offer These to Clients

One simple skill can set you up in a writer’s life with predictable, consistent paychecks, and a fun and easy workload. Your inbox holds the key.

Why Your Business Needs to Repeat. To Repeat.

Your copywriting income can be more predictable when you have work booked for the coming month before the month even begins. Here’s how you find it.

Look for Demand When Looking for Copy Clients

It’s a lot easier and faster to get clients by tapping into a demand that’s already there than by creating something that doesn’t yet exist. Here’s how.

10 Really Good Reasons to Quit Your Job and Start Your Own Writing Business

Going from a steady job, with a steady paycheck, to start a writing business is a big deal. Michael Katz has 10 good reasons why you should make the leap.

Email Newsletter Clients Never Run Out of Content

Writing newsletters is a source of rich retainer deals. But in writing them, won’t you quickly run out of ideas for content? Michael Katz says, “NO!”

Retainer Clients Take Timing Out of the Equation

Finding clients over and over is challenging for any copywriter. Imagine how much easier your life would be if you could avoid this repeated cycle?

How to Avoid Getting Your Newsletter Deleted

One of the easiest ways to create recurring income is to write e-newsletters. Businesses are eager to hire writers like you for this growing niche.

How to Avoid Getting Your Newsletter Deleted

Your next B2B client (or your first one) may ask you to write a newsletter. Here's how to keep it from being deleted.

E-newsletters: Try Not to Do This

Copywriters who do what they sell have more success getting clients. Michael Katz looks at how this applies to e-newsletter subject lines.

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