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- Success Story Interview: Cynthia Waine Brandt In this Inside AWAI interview with Executive Director Katie Yeakle, Cynthia shares how she transitioned from a structured, analytical career into creative nonfiction — and how she wrote her book while intentionally building an audience at the same time. She explains why this “one-two punch” helped her gain momentum before publication, and how it shaped both her confidence and her reach as a writer.
- Final Hours to Get Russ’ Content Training We're about to close down our huge second chance opportunity on Russ Henneberry’s content strategist training program… Where Russ will teach you — step-by-step — how to spot the “money leaks” every business has along their customer journey… And write fun, engaging content that fixes those leaks.
- Success Story Interview: Lisa Christoffel B2B Writers International Managing Editor Lisa Christoffel joins AWAI Executive Director Katie Yeakle to share how she got her business off the ground and what helped her grow into the respected strategist and mentor she is today. She walks through the early decisions she made, how she positioned herself in the B2B space, and the marketing strategies that consistently brought her the right kind of clients.
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The Writer’s Life
- Success Story Interview: Cynthia Waine Brandt In this Inside AWAI interview with Executive Director Katie Yeakle, Cynthia shares how she transitioned from a structured, analytical career into creative nonfiction — and how she wrote her book while intentionally building an audience at the same time. She explains why this “one-two punch” helped her gain momentum before publication, and how it shaped both her confidence and her reach as a writer.
- Success Story Interview: Lisa Christoffel B2B Writers International Managing Editor Lisa Christoffel joins AWAI Executive Director Katie Yeakle to share how she got her business off the ground and what helped her grow into the respected strategist and mentor she is today. She walks through the early decisions she made, how she positioned herself in the B2B space, and the marketing strategies that consistently brought her the right kind of clients.
- Success Story Interview: Jon Stoltzfus From Rocket Scientist to Copy Chief: Building Winning Copy Through Strategy and Process If you’ve been part of the AWAI community for any length of time, you’ve likely heard of Jon Stoltzfus — the former rocket scientist who built a highly successful career as a copywriter and marketing strategist. Today, Jon serves as a copy chief and strategist in the financial and information marketing niches, where he not only writes winning copy, but trains and guides junior writers as well. In this Inside AWAI conversation with Executive Director Katie Yeakle, Jon shares how he first made the transition into copywriting, what helped him gain traction early on, and how his analytical background shaped the way he approaches strategy and messaging.