Meet AWAI-Trained Writer:

Crystle Pishon

Crystle Pishon

Location: Contoocook, NH
Professions: Copywriter
Specialties: B-to-B, Web/Internet

Professional Background:

I’m a proud geek. No, a proud creative geek. But throw your stereotypes away. What it means is that I’m just as happy writing as rebuilding a computer. And when the two collide, I’m in heaven.

My educational background is in Physics, but my work experience includes everything from drug testing to systems engineering. That variety means I have a depth of knowledge I bring to every project that you aren’t likely to find elsewhere. It also means I’m often able to act as a liaison, or technical ambassador, to bridge the gap between your engineers or subject experts, and your potential customers. Because not everyone who uses technology understands it.

Most often the decision makers need to understand the value of what you offer, which can be hard for their technical teams to convey (in my experience anyway). Creating content that can speak to all the people involved in the buying process isn’t always easy – unless you have a copywriter that knows how.

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