Meet AWAI-Trained Writer:

Kennard Brown

Kennard Brown

Location: Columbus, OH
Professions: Copywriter
Specialties: B-to-B

Kennard Brown has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:

AWAI Verified™

Kennard Brown is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …

  • Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
  • Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
AWAI Verified™ SEO Copywriter Badge

Kennard Brown has earned the AWAI Verified™ SEO Copywriter Badge. The AWAI Verified™ SEO Copywriter Badge indicates that a copywriter has learned to write copy that helps their client reach to the top of search results by placing the right words and phrases in the right parts of content pieces and web pages.

Professional Background:


You likely need a B2B (business-to-business) copywriter who specializes in the SaaS and Software industry. No doubt you are looking for someone who understands case studies, emails, and white papers.

Whatever your reason for contacting me, you want to know more about me before you hire me to write for you. If we were sitting face-to-face, chatting in your office, you’d ask me questions.

Let me try to answer a few of those questions right here.

“Do you have experience in my field?”

My interest in software started in the 1990s. The first computer I owned was the Tandy computer from Radio Shack. I was the first person to test out of Sawyer College’s (changed to Kaplan College, Hammond, In. November 30, 2006) Introduction to Microcomputers course. Plus, I took a basic programming course at International Correspondence School (changed to Penn Foster). I have developed telemarketing scripts and e-mail copy for several SaaS and software companies.

I create and maintain websites by using HTML, WordPress, and Volusion for eCommerce websites and study SEO methodology. I am familiar with Microsoft Office, smartphone technology, understand how to use social media, utilize HubSpot CRM software, learn graphic design using Adobe Creative Cloud and currently studying to obtain the A+ Certification by CompTIA.

“What kinds of assignments do you handle?”

I can handle a full array of B2B copy, but I specialize in white papers, case studies, e-mail copy, and telemarketing scripts.

“Speaking of money . . . what does it cost to hire you for a project?”

For any copywriting assignment, just let me know what you have in mind, and I’ll quote you a price. The attached “Schedule of Estimated Investment” found in my information packet gives typical costs for a variety of different projects.

“How long will it take you to write my copy?”

I like to have 2 to 4 weeks to complete a copywriting assignment. That gives me time to edit, revise, and polish until we’re both happy with every word.

I realize there may be circumstances where you can’t wait that long. So if the job’s a rush, please indicate the date by which you must receive the copy. Due to prior commitments, I may not be able to take on an urgent assignment. However, if I take the job, I guarantee that you’ll have the copy on your desk by the deadline.

“What happens if we want you to revise the copy?”

Just tell me what you want me to revise with some guidelines on what needs to be cut or added, and I’ll make the changes. There’s no additional charge for rewriting. Revisions are included in the flat fee we’ve agreed to for the assignment if they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after the copy has been submitted.

If you’re not 100% satisfied, I’ll revise the copy according to your specific guidelines, at my expense.

“How do I order from you?”

Just pick up the phone and call me at 614-276-1200. You can also email me at Let me know what you’re looking for, and together we can come up with a solution that will suit your needs.

Warmest regards,

Kennard Brown, D.B.A. (ABD), M.B.A

P.S. If you have an immediate need call me right now at 614-276-1200.

You can email me the details at There is no charge to discuss your job with you and give you an estimate.

I look forward to hearing from you soon.

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