Meet AWAI-Trained Writer:

David Pederson

David Pederson

Location: Los Angeles, CA
Professions: Copywriter, Researcher
Specialties: B-to-B, Health, Web/Internet

David Pederson has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:

AWAI Verified™

David Pederson is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …

  • Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
  • Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.

Professional Background:

I Write for SaaS Companies Who Want to Improve their Customer Experience.

I’m a data guy - raised in data.  Building 360-degree views of customers solved many product entrenchment issues in the banking and entertainment companies in which I worked before becoming a copywriter. The University of Toronto taught me to use data. 

At my core, I’m a writer. Writing came easy. Writing well took training. UCLA, AWAI, and copyblogger taught me narrative and persuasion. 

Video content, case studies, white papers, email, SEO, and analytics are my specialties. I can help you turn free trials into paying customers who need even more of what you have.

To learn more, visit me at or at

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