Meet AWAI-Trained Writer:
|Copywriter, Researcher, Resume Writer, Grant Writer
|B-to-B, Financial, Fundraising, Health, Self-Help, Web/Internet
Lisa Christoffel has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Lisa Christoffel is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
Lisa Christoffel has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.
Lisa Christoffel has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.
In the B2C space, I write for the markets I purchase from, in order to give me the best understanding of their prospects and write better copy. I am a former business professional who spent considerable time managing a consumer contact center, giving me insight into what consumer hopes, dreams, and expectations are. My goal is to help my clients meet their goals by helping consumers like myself meet ours.
In the B2B space, I write for business and service products, training, management, and related fields. I have 25 years' experience managing global service businesses, and understand the vocabulary, the business challenges, and the needs of these B2B clients.