Meet AWAI-Trained Writer:

William Brelsford

William Brelsford

Location: Wichita, KS
Professions: Copywriter
Specialties: B-to-B
Website:

Professional Background:

How did a CPA become a Conversion Copywriter?

People are often surprised when they learn that I started my career as an accountant.

It seems unusual for someone to go from being a numbers guy to being a "creative."

But copywriting isn't a creative writing process. At least not the type I focus on - conversion copywriting.

Conversion copywriters use data to get a reader to take a specific action.

We rely on a rigorous process comprised of research, writing, editing, measuring, and testing.

When I was auditing a business, I couldn't just "wing it."

I had checklists, audit programs, frameworks, etc., to help me create a high-quality work product.

The same applies to writing your content. There's no "winging it" here, either. Instead, I follow a proven process, so you get the high-quality, client-getting copy your business deserves.

What are you currently working on in your business? Get in touch - I'd love to know.

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