Meet AWAI-Trained Writer:
|Location:||São Paulo, SP|
|Specialties:||B-to-B, Catalog, Financial, Health, Self-Help|
Specialist in Neurosciences and Consultant in Behavioral Sciences with an emphasis on Behavioral Economics.
I currently act as Copywriter and Behavioral Science Consultant work at the largest financial institution in Latin America, Itaú).
I combine Neurosciences, Sensemaking and Copywriting techniques to build my campaigns
I have an experimentation-oriented work culture and that's why I'm open to new perspectives and the use of creativity to differentiate all the jobs I'm involved in, always in balance with what is already validated and makes sense.
I have 15 years experience in project management and agile methodologies, 13 international certifications, in addition to a Postgraduate Degree in Neurosciences, a specialization in Negotiation and a specialization in Product Design based on Neurosciences at Istituto Europeo di Design.