Inside AWAI Webinar and Q&A:
Booming Opportunities for Writers in B2B
Every industry or market has a business-to-business (B2B) side — where companies sell products and services to other businesses, rather than directly to consumers like you (B2C).
Because B2B sales often involve high-ticket items and major decisions… they usually involve a long lead time with DOZENS of different copy and content pieces needed to “close the sale.” And it’s never been MORE CRITICAL to have quality content that stands apart and brings in “leads.”
That means HUGE opportunities for you!
Don’t miss this Inside AWAI session featuring Steve Slaunwhite, a renowned B2B writing expert, and Pam Foster, AWAI’s learning chief, who has decades of B2B writing experience. Together, they share the latest insights into…
- the basics of B2B marketing: how it works…
- the best opportunities for writers right now…
- what you need to know about AI…
- what B2B marketers REALLY need today (your “wisdom advantage!”), and…
- how to approach potential clients.
They also held a Q&A with listeners at the end, and shared even more insights!
If you’re looking for a writing opportunity with huge demand, little competition, and the “surest route to a professional income as a writer,” this is it!
Webinar Materials
Additional Resources
AWAI’s Copywriting Pricing Guide
Your Best — and Perhaps Final — Opportunity to Stake Your Claim as a B2B Writer
B2B copywriting has long been one of the smartest paths for building a rock-solid writing career.
But in 2025, something is happening…
A “shift” unlike anything we’ve seen in decades…
One that could either solidify your spot as a well-paid, in-demand copywriter for years to come…
Or shut you out altogether.
Here’s what you need to know…Access the Inside AWAI archives here.
