My client loves the copy, but sends it to a business colleague who apparently is not a writer. The colleague botches the copy by making it sound corporate. Should I educate the client or just let it be since it’s their business?
As copywriter and SEO pioneer, Heather Lloyd-Martin puts it …
“Rule #1 of working with clients: They will change your writing, no matter how good you thought it was. Get over it.”
In an article that Heather wrote, she recommends you do the following if you find yourself in this situation:
Leave your ego behind
Reach out to the client to understand why they changed it
Offer a compromise
Test both versions
Let it go
In the end, the client makes the final decision. If you have expressed your beliefs, provided examples of successful techniques, and presented concrete proof, there is not much else you can do.