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Which is more important when optimizing for conversions: design or copy?

Copy is crucial when it comes to optimizing conversions. Not only can copy help you capture names and email addresses of leads, it has the potential to convert those prospects into buyers.

The design element comes second to copy. That doesn’t mean your website and corresponding materials can be sloppy or a total eyesore! At the very least, you want to make sure the design is professional and clean.

Ultimately, the copy is the aspect that will do the converting. From autoresponders to follow-up emails to free reports, there are different copy mediums that can motivate people to buy — as long as it is done right!