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- “Hook” Your Ideal Clients
- Kathryn Aragon explains the usefulness of prospecting clients using a "bait piece" to show them what you can do and how you can improve their marketing strategy.
www.awai.com/2012/03/hook-your-ideal-clients
- 4 Best Practices for Networking in Person
- In-person networking is a great opportunity to make a strong impression. Especially when you use Ilise Benun’s 4 best practices for building relationships.
www.awai.com/2017/11/4-best-practices-for-networking-in-person
- 3 Ways to Respond to Requests for Lower Copywriting Fees
- When a potential client asks you to lower your copywriting fees, try one of these strategies instead.
www.awai.com/2019/01/3-ways-to-respond-to-requests-for-lower-fees
- Client-Getting Tips from a “Madam”
- If a company is making money and getting clients, they're doing something that you could apply to your business. Cindy Cyr takes this idea to bring "borrowing smart" up to a new level.
www.awai.com/2012/02/client-getting-tips-from-a-madam
- Winners of AWAI’s April Writing Contest
- Pam Foster is here to announce the names of the three winners for the April Sleep Buds Ad Writing Contest! Check out Pam’s short video for the winners’ names and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.
www.awai.com/2025/05/winners-of-awais-april-writing-contest
- The Formula for Properly Pricing Your Freelance Copywriting Fees
- If you use this formula, you’ll find that figuring out fees for your copywriting services is easy and lands you more profitable assignments.
www.awai.com/2017/09/the-formula-for-pricing-your-copywriting-fees
- How to Find a Copywriting Mentor
- Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.
www.awai.com/2008/12/how-to-find-a-copywriting-mentor
- The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
- Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.
www.awai.com/2008/07/four-great-laws
- “I Am a Copywriter!”
- Will Newman reveals four simple words that can transform you into a bona-fide copywriter … today!
www.awai.com/2008/06/i-am-a-copywriter
- Why Are B2B Copywriters in Demand?
- The demand for B2B copywriters is high right now and B2B marketing directors are searching for writers who can help them with their two biggest needs.
www.awai.com/2019/03/why-are-b2b-copywriters-in-demand
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