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- The Buyer’s Journey: Lessons from Trail Building
- Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.
www.awai.com/2019/03/the-buyers-journey-lessons-from-trail-building
- Achieve Your B2B Copywriting Goals by Doing This Every Single Day
- Use this software industry technique to hit every one of your B2B copywriting goals this year, without herculean effort. It all starts with optimizing for the starting line rather than the finish line.
www.awai.com/2020/07/1-percent-per-day-to-achieve-your-b2b-copywriting
- How 3 a.m. Television Can Make You a Better, More Successful Copywriter
- Watching middle-of-the-night TV can improve your copy skills. Use their seven time-tested success techniques to boost response on your own copy projects.
www.awai.com/2018/04/how-3-a-m-tv-can-make-you-a-successful-copywriter
- 5 Sales Copy Editing Tips That Can Double Conversions
- Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.
www.awai.com/2021/06/5-sales-copy-editing-tips-to-double-conversions
- Living the Writer's Life: Andrew Murray
- When I spoke with Andrew Murray from his home south of Sydney, he was just back from a two-month trip with his wife to Southeast Asia. But long-term, far-off travel has become the norm for Andrew, all thanks to being able to write for a living. Enjoy the story of what got him here and how he’s making the most of it.
www.awai.com/2024/09/living-the-writers-life-andrew-murray
- Living the Writer's Life: Jeff Stasiuk
- Jeff Stasiuk had wanted to be a writer since grade school. But that dream got shelved while he worked at a traditional job. Read on to discover the confluence of forces that led him to copywriting, and why he no longer has to wait for life to get good.
www.awai.com/2024/10/living-the-writers-life-jeff-stasiuk
- Waste Not, Want Not
- Ideas are something that can easily be repurposed. Mandy Marksteiner provides some ways to make old ideas new again.
www.awai.com/2013/02/waste-not-want-not
- 14-Day Creative Challenge — Perfect for Quarantine, or Anytime
- Self-isolating at home can become tiring, but with the right mindset, you can use this extra time at home to your advantage. You might have some fun, too.
www.awai.com/2020/04/14-day-creative-challenge-perfect-for-quarantine
- 3 Reasons Why SEO Is More Relevant Than Ever
- Businesses had no choice but to adopt digital marketing during the pandemic. That created challenges — and a lot of opportunity for writers. Discover why this matters right now.
www.awai.com/2021/01/3-reasons-why-seo-is-more-relevant-than-ever
- How to Use What You Learned Since 2020 to Improve Your Life in 2021
- 2020 gave us time to pause, and many used that time to think and to learn new skills, including copywriting and business-building. Now, here’s how to apply the lessons and do better this year.
www.awai.com/2021/01/use-what-you-learned-in-2020-to-improve-your-life
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