Why All Writers Should Combine a Niche and Specialty to Get Paid Sooner
So far this week, we’ve talked about specialties and how you can use one to be a professional, paid writer faster.
Today I'm going to recommend you combine a niche with a specialty – instead of choosing one or the other. Combining the two will narrow your focus even more, require you to learn less, and help you get paid sooner.
Here’s an example:
My niche is personal development training companies. That means I write all kinds of copy for the personal development industry. One day I might be writing a sales letter, the next day maybe an email. It’s a lot to keep up with.
But, when you add a specialty to a niche, you get more benefits, like:
- Even less to know, learn, and keep up with.
- A higher perceived expert status because you can focus on just a few things.
- Less stress because your schedule will be more predictable and your writing projects more consistent.
- Your proposals will be simpler because you’ll get practice pricing the same kinds of projects often.
So what specialty have I decided on?
“Customer relationship marketing,” which means I help companies get raving fans and loyal customers – instead of one-time sales.
I’m going to jump into this specialty by focusing on e-newsletters. (Go here if you’re interested in joining me.)
Specializing like this cuts down what I have to know considerably. I just have to learn one thing: how to write an e-newsletter that brings customers back again and again.
For more great advice on specializing, read this article by Michael Katz: “Become the Leading Expert in Something.”
So, what about you? Do you see the value in specializing? Have you chosen a specialty? If so, comment here and let us know.
Tomorrow we’ll talk about how to choose a writing specialty for your own business.
Creating Email Newsletters for Professional Service Firms
Imagine enjoying the writer’s life — the freedom, the pay, the satisfaction of helping businesses — while writing short, fun content. Discover a little-known-but-extremely-profitable writing niche.
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