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- A Mentor’s Advice for 3 Questions New Copywriters Struggle With
- You can push past your current capabilities when you have a mentor to guide you. Here are the top three questions aspiring writers have about getting started in the copywriting field — and the answers.
www.awai.com/2021/06/mentor-advice-for-questions-writers-struggle-with
- We Long to Belong — Why Community Is the Last Great Marketing Strategy
- More than 90% of U.S. companies use social media in their marketing strategy because that’s where their prospects and customers are researching and making buying decisions. But now, prospects on social media are also looking for community and connection. Here’s what writers need to know…
www.awai.com/2023/04/we-long-to-belong-community-marketing-strategy
- Interview with a Pro: John Carlton Reveals the Secrets Behind His Letter for "Sex: A Man's …
- John Carlton joins AWAI for an interview on how he's found big success writing edgy copy.
www.awai.com/2003/05/john-carlton-reveals-his-secrets
- How an Effective LinkedIn Profile Will Help You Achieve Copywriting Success
- COS member Steve Maurer passes on secrets for using LinkedIn effectively… secrets he learned directly from LinkedIn.
www.awai.com/2017/02/achieve-copywriting-success-with-linkedin-profile
- Alan Serinsky on Writing Great Copy for Supplements
- Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.
www.awai.com/2007/11/alan-serinsky-on-writing-for-supplements
- Fitness Guru Matthew Furey Gives You the Secrets to His Success
- In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.
www.awai.com/2007/11/fitness-guru-matthew-furey
- “WAX ON… WAX OFF…” What the Karate Kid Can Teach You About Mastery
- Jason Gaspero explains how the movie The Karate Kid can help teach you about mastering a worthwhile highly valued skill.
www.awai.com/2008/12/what-the-karate-kid-can-teach-you-about-mastery
- How to Write Catalog Copy So a Client Wants to “Buy” You
- Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
www.awai.com/2008/11/how-to-write-must-have-catalog-copy
- The Five Most Popular-and Lucrative-Niches for Copywriters
- Copywriting Coach, Chris Marlow shares the top five niches for copywriters.
www.awai.com/2008/08/top-copywriting-niches
- The Writer's Life — Wins Along the Way
- Copywriting can help you accomplish a lot of little and BIG goals. Here’s how embracing high-level training and pursuing the writer’s life worked out for AWAI Member Steve Maurer. He shares four steps you can follow to do it too.
www.awai.com/2021/09/the-writers-life-wins-along-the-way
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