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The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)
Discover five methods for closing your sales promotions.
www.awai.com/2002/08/close-a-sales-pitch
The Surprising Connection Between Great Acting and Copywriting
Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.
www.awai.com/2014/12/the-connection-between-acting-and-copywriting
The Most Powerful Words in Your Writing...
The first draft of anything always needs revising! Eliminate words like is and there is, and use powerful verbs instead. This will make your copy much stronger.
www.awai.com/2013/11/the-most-powerful-words-in-your-writing
Five Tips to Ensure Success as a Freelance Digital Copywriter
Nick Usborne shares FIVE tips you can use to all but ensure your success as a freelance digital copywriter.
www.awai.com/2025/01/tips-to-ensure-success-as-a-digital-copywriter
7 Mindset Shifts for Freelance Writing Success
Discover seven essential mindset shifts for freelancing success: from role shifting to reframing uncertainty. Transform your approach to your writing career.
www.awai.com/2025/10/7-mindset-shifts-for-freelancing-success
The Best Bandwagon for Money-Making Writers
Looking to start your own profitable side hustle? Mindy McHorse discusses the characteristics that make for successful part-time money making ventures.
www.awai.com/2025/04/the-best-bandwagon-for-money-making-writers
Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your …
Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!
www.awai.com/2014/10/richard-armstrongs-pitch-perfect-keynote-speech
Finding and Keeping Great Clients — the Key to Enjoyable Days and MUCH More Money
Not all clients are created equal — not by a long shot. The difference between “great” and “terrible” is Grand Canyon-esque.
www.awai.com/2025/02/finding-and-keeping-great-clients
The “Boring” Market Where Good Writers Are in High Demand
Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.
www.awai.com/2025/07/the-boring-market-where-writers-are-in-high-demand
Improve Your Life By Asking Yourself Better Questions
Successful people ask better questions. Find out how you can improve your life by asking better questions, including the best questions to solve problems.
www.awai.com/2014/10/improve-your-life-by-asking-better-questions

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