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- How Long Should a Sales Letter Be?
- The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.
www.awai.com/2016/05/how-long-should-a-sales-letter-be
- Secrets of Writing for the Financial Market
- Learn to write copy for one of the most lucrative industries in the world.
www.awai.com/copywriting/financial/learn/copywriting-niche
- AWAI Member Spotlight: Claudia Cesarotti
- From Pet Groomer to Marketing Specialist for the National Animal Supplement Council Claudia shares 3 success tips and more!
www.awai.com/2025/06/awai-member-spotlight-claudia-cesarotti
- Get Paid to Write About What Lights You Up :: April :: 2026 :: AWAI
- Imagine writing about whatever excites you most… and getting PAID. We're talking real monthly income, even if you’re starting from scratch. Even better: You can be up and writing — fast — thanks to this writer-friendly platform, which makes it possible.
www.awai.com/2026/04/get-paid-to-write-about-what-lights-you-up
- Member Spotlight: Evelyn Durnell - How One Conversation Led to 2 Clients in 6 Days
- By acting on a simple piece of advice during Circle of Success coaching, Evelyn Durnell turned existing connections into two new clients in just six days.
www.awai.com/2025/10/member-spotlight-evelyn-durnell
- Inside AWAI Success Interview: Jill Weberding
- Jill Weberding spent more than two decades working as a cancer nurse. But when she launched her own nurse consulting business, she hit a wall. The expertise was there. That’s when Jill realized she didn’t have a business problem — she had a messaging problem.
www.awai.com/2025/08/success-story-jill-weberding
- My Favorite AI Writing Prompt
- Rebecca Matter shows you a simple AI-powered prompt that helps you instantly improve your copy by staying focused on what your reader wants to know next, instead of what you feel like saying.
www.awai.com/2025/12/my-favorite-ai-writing-prompt
- Enhance Your Copy and Content Writing Skills by Following This Golden Rule of Writing
- Have you ever read something and completely spaced out? Or started thinking about what you're reading? Rather than just reading? This is the kiss of death for us writers … Because the minute a reader gets distracted, your chances of moving them forward toward action come crashing down. The fix? Something we call the golden rule of good writing … Like many great...
www.awai.com/2024/04/golden-rule-of-writing
- A Simple Technique That Fixes Boring Passages of Copy (and Instantly Creates Points of Curiosity for …
- Boring copy is dismissible. Which means the results will be lower … Which means you're leaving money on the table — both for your clients, and for yourself. Fortunately, the technique Senior Copy Chief Sandy Franks teaches below is a cure for boring, dismissible copy.
www.awai.com/2024/04/fix-boring-copy
- Living the Writer's Life: Wanda Sewell
- Wanda Sewell had been writing for as long as she could remember, but it never really took hold as a career until health needs sent her on a journey to find a flexible job that offered more income. Once she connected with Barefoot Writer, the world of copy opened up to her and she began to find her way with writing that’s meaningful to her. She’s since become an active...
www.awai.com/2024/02/living-the-writers-life-wanda-sewell
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