February Great Books Club Selection: Bird by Bird [video]
January 16, 2015 (06:39:15 am)
The February selection for the Great Books Club is Bird by Bird by Anne Lamott.
January Great Books Club Selection: The Elements of Style [video]
November 25, 2014 (02:26:11 pm)
The January selection for the Great Books Club is The Elements of Style by Strunk and White.
Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your Customer’s Key [video]
October 30, 2014 (03:27:04 pm)
Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!
November Great Books Club Selection: A Technique for Producing Ideas [video]
October 17, 2014 (06:19:25 am)
The November selection for the Great Books Club is A Technique for Producing Ideas by James Webb Young.
October Great Books Club Selection: My Life in Advertising and Scientific Advertising [video]
September 19, 2014 (04:19:37 pm)
The October selection for the Great Books Club is My Life in Advertising and Scientific Advertising by Claude Hopkins.
September Great Books Club Selection: The War of Art [video]
August 26, 2014 (03:50:51 pm)
The September selection for the Great Books Club is The War of Art by Steven Pressfield.
A Look Inside Delray Beach, Florida [video]
August 14, 2014 (02:45:05 pm)
A quick video glimpse at AWAI's hometown, beautiful Delray Beach, Florida.
August Great Books Club Selection: Ogilvy on Advertising [video]
July 18, 2014 (02:41:53 pm)
The August selection for the Great Books Club is Ogilvy on Advertising by David Ogilvy.
July Great Books Club Selection: How to Write a Good Advertisement [video]
June 20, 2014 (05:49:25 pm)
The July selection for the Great Books Club is How to Write a Good Advertisement by Victor Schwab.
June Great Books Club Selection: How to Win Friends & Influence People [video]
May 20, 2014 (02:21:49 pm)
The June selection for the AWAI Great Books Club is How to Win Friends & Influence People by Dale Carnegie.
AWAI Member Turns Love of Writing into a New Career [video]
July 10, 2013 (09:26:45 am)
AWAI Member Christina Young offers her best advice to writers considering a career in online copywriting, including how to pick a niche.
Veteran Copywriter Reveals Secret to Happiness as a Freelancer [video]
July 08, 2013 (09:26:44 am)
In this video interview, Heather Robson shares the key to an emotionally and financially satisfying writer’s life.
Web Copy Expert Nick Usborne Explains How to Maximize Your Web Writing Profits [video]
July 05, 2013 (09:26:43 am)
Nick Usborne goes over the many types of web copy, from sales pages to newsletters to emails and explains how you can multiply your fee five to 10 times … from just one client.
How to Determine if There is a Demand for Your B2B Copywriting Niche [video]
August 22, 2012 (03:37:18 pm)
In this video, Steve Slaunwhite gives some great ideas for determining the viability of different niches.
Increase Your B2B Copywriting Income [video]
August 16, 2012 (10:58:38 am)
This week's B2B Writing Success is a video from Steve Slaunwhite that can help you get more money from your B2B clients with little to no extra work on your part.
Work at Home as a Publicist [video]
July 13, 2012 (04:23:35 pm)
Melanie Rembrandt explains the fastest way to start making money as a publicist.
How to Land Your First Social Media Clients [video]
May 11, 2012 (06:01:12 am)
Over 50% of companies look outside for help with social media. This makes it a seller’s market for social media experts. In this final video we’ll look at 4 different strategies for approaching clients and securing work as a social media expert, or as a writer or copywriter with social media expertise.
Multiple Opportunities for the Social Media Savvy Writer [video]
May 10, 2012 (06:02:58 am)
Social media has become a hugely disruptive force. It has changed the online behavior of hundreds of millions of people, worldwide. It has changed search. It has changed how we write site content. What does this add up to? It adds up to opportunity. Companies are now desperate for writers and experts who have a deep understanding of social media.
How Social Media is Transforming Online Copy and Content [video]
May 09, 2012 (06:01:49 am)
In the last video we looked at how social media is impacting search. Now we are going to see how it is also a game-changer when it comes to web content. In fact, the rise in social media is changing the way we should approach every page of content we create for sites, and that includes sales pages.
How Social Media Impacts Everything, Including SEO [video]
May 08, 2012 (06:02:03 am)
Social media isn’t something separate. It isn’t just about people spending time on Facebook. It is also impacting other key areas online, including search. In this video I show how Google not only entered social media with Google+, but has also used Google+ to totally change its core business, search.