Quick Tip:
The Secret of "Top and Tail"

Here's a good idea from Agora copywriter and editor, Nic Laight for both editorial and promo writers:

When you're short of time but you know you have to make a fix, don't trudge through the entire piece from start to finish. Instead, start by fixing the "top" (the lead) and the "tail" (the close). In many cases, that will do the trick.

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Published: August 11, 2003

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1 Response to “Quick Tip: The Secret of "Top and Tail"”

1. Thank you very much.

   northernfire – April 20, 2009 at 12:48 pm

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