Quick Tip:
The Secret of "Top and Tail"
Here's a good idea from Agora copywriter and editor, Nic Laight for both editorial and promo writers:
When you're short of time but you know you have to make a fix, don't trudge through the entire piece from start to finish. Instead, start by fixing the "top" (the lead) and the "tail" (the close). In many cases, that will do the trick.
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Published: August 11, 2003
Thank you very much.
northernfire – April 20, 2009 at 12:48 pm