The Secret of "Top and Tail"
Here's a good idea from Agora copywriter and editor, Nic Laight for both editorial and promo writers:
When you're short of time but you know you have to make a fix, don't trudge through the entire piece from start to finish. Instead, start by fixing the "top" (the lead) and the "tail" (the close). In many cases, that will do the trick.
The Professional Writers’ Alliance
At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »