Quick Tip:
The 3 Components of a Good USP

At this year's bootcamp, Bob Bly explained that a unique selling proposition (USP) must have the following three components to be effective:

  1. It has to have a direct or implied benefit. It must say "buy this product and you will get this particular benefit."
  2. It has to be an important benefit – important enough to "move the masses" (or at least move your prospect).
  3. The benefit must be one that the competition either cannot or does not offer.

If your USP has all three of these components, there's a strong chance your direct-mail package will be a success.

Last Chance: Get AWAI’s Entire Home Study Catalog for “Pennies on the Dollar”

Our most popular offer of the year is ending …

This is your last chance to enjoy lifetime access to every book, guide, resource, home study course, and program AWAI offers for 91% off. That’s over 100 items, valued at $40,000+. Plus you get all our future resources, no you need never pay another penny for one of our business tools.

Sign up for AWAI’s best value deal at the lowest possible price.

Hurry, enrollment closes tonight at midnight!

Click to Rate:
Average: 4.5
Published: March 29, 2004

2 Responses to “Quick Tip: The 3 Components of a Good USP”

  1. I am so excited about the "Peanut Diet" that I almost applied for buying the book

    Sara Millard DieffembachApril 5, 2011 at 9:01 am

  2. I've always wanted to be a writer, and taking this course is teaching me a much better way to accomplish the dream. The teachers are on the ball with their methods and the system used to get the lessons across makes everything so easy and enjoyable. I look forward to taking the course on travel writing also.

    Jim RJuly 18, 2012 at 1:20 am

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)