Quick Tip:
The 3 Components of a Good USP

At this year's bootcamp, Bob Bly explained that a unique selling proposition (USP) must have the following three components to be effective:

  1. It has to have a direct or implied benefit. It must say "buy this product and you will get this particular benefit."
  2. It has to be an important benefit – important enough to "move the masses" (or at least move your prospect).
  3. The benefit must be one that the competition either cannot or does not offer.

If your USP has all three of these components, there's a strong chance your direct-mail package will be a success.

Get $25,000 of Training for $1

Right now, you can access over $25,000 worth of training webinars — along with templates, pricing guides, invoicing tools, “how-to” videos, and much, much more — to help you launch your paid web-writing career.

Wealthy Web Writer has everything you’ll need to become a paid web writer.

And during this 30-day “test-drive,” you can get access to the entire site for just $1.

Launch your paid web writing career for $1.

Click to Rate:
Average: 4.5
Published: March 29, 2004

2 Responses to “Quick Tip: The 3 Components of a Good USP”

  1. I am so excited about the "Peanut Diet" that I almost applied for buying the book

    Sara Millard DieffembachApril 5, 2011 at 9:01 am

  2. I've always wanted to be a writer, and taking this course is teaching me a much better way to accomplish the dream. The teachers are on the ball with their methods and the system used to get the lessons across makes everything so easy and enjoyable. I look forward to taking the course on travel writing also.

    Jim RJuly 18, 2012 at 1:20 am

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)