Quick Tip:
Avoid Using “Literally” and “Virtually”

Be careful when using the words “literally” and “virtually” in your writing. They’re often misused by writers – even some of the best.

“Literally” means “true and factual.” Misusing this word can create funny images in your reader’s mind. I recently read this from a well-known author: “I was literally blasted out of my reverie.” Literally blasted? The pieces must have flown all over the place.

“Virtually” means “almost, nearly, or close at hand.” You’ll frequently see it used when the writer meant “literally.” For example: “It was virtually the most exciting experience I ever had.”

As with most adverbs (words that end in “-ly”) – it’s best to completely avoid using these two words.

The AWAI Method™

The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »


Click to Rate:
Average: 3.4
Published: August 21, 2006

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)