From The Golden Thread Mailbag … The Lead vs. The Big Idea
September 25, 2006 (10:18:43 am)
Pat Coffey answers a member's question about the difference between the lead and the big idea.
Quick Tip: Don’t Neglect Your Call to Action
September 25, 2006 (10:18:17 am)
Will Newman shows you how to write an effective call to action.
The Latest, Greatest (and Easiest) Way to Create Control-Beating Copy
September 25, 2006 (10:17:49 am)
Will Newman tells you how Target Marketing’s “Who’s Mailing What!” can help you to write better copy consistently.
Quick Tip: How to Use Clip Art Like a Pro
September 21, 2006 (04:45:59 pm)
Kammy Thurman reveals how you can integrate clip art into your professional designs.
Control-Beating Secrets from Magalog Master Rob Davis
September 21, 2006 (04:42:56 pm)
In an interview, graphic design Rob Davis shares the secrets he uses for record success for his magalog designs.
From The Golden Thread Mailbag … Public Speaking
September 18, 2006 (10:17:16 am)
Pat Coffey passes on a member tip about public speaking to get clients.
Quick Tip: Using Commas So They Won’t Drive the Prospect (or You) Crazy
September 18, 2006 (10:16:55 am)
Will Newman shares four secrets to proper comma use.
AWAI Member Fran McDuffee Tells Her Success Story
September 18, 2006 (10:16:34 am)
An interview with AWAI member Fran McDuffee on how she landed her first client right after completing the copywriting program.
From The Golden Thread Mailbag … The Length of a Sales Letter
September 11, 2006 (10:12:13 am)
Pat Coffey answers a question from a member about the right length for a sales letter.
Quick Tip: 2 Types of Organizations You Should Belong To … and Why
September 11, 2006 (10:11:50 am)
Two types of professional organizations that can help your build your client list.
4 Compelling Reasons to Use Public Speaking to Get Clients
September 11, 2006 (10:11:25 am)
Peter Fogel shows how public speaking engagements can build your client base.
Quick Tip: Control the Way Prospects Feel About People in Photos
September 07, 2006 (04:40:55 pm)
Kristin Schwarz weighs in on how you can up the emotional impact of your photos.
How to Make a Big Impression with Your Practice Exercises and Real-World Projects
September 07, 2006 (04:38:38 pm)
Mike Klassen shows how you can turn your Graphic Design Success practices exercises into stand-out portfolio pieces.
From The Golden Thread Mailbag … Finding Clients
September 04, 2006 (10:09:23 am)
Pat Coffey answers a member's question about finding clients.
Why Every Copywriter Should Do a Little Travel Writing on the Side
September 04, 2006 (10:07:42 am)
Monica Day explains how travel writing can benefit your copywriting career.