July 2008

Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?

AWAI Staff Writer John Wood explains the term “safelist” and whether or not you should use them in your email marketing strategy.

The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.

Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.

Copywriting's Biggest Challenge

When readers start knowing where the copy is going … they tend to dismiss it - tune it out …