Makepeace Mastermind Alliance: How to Write No-Nonsense “Tough Guy Copy”

There’s a no-nonsense approach to copywriting that’s not often used. Clayton calls it “tough guy copy” … gritty but not insulting.

There are three lovable jerks who’ve perfected this arrogant style … Dan Kennedy, Dan Rosenthal, and the late Gary Halbert. Their copy sends a subliminal message to the prospect that says, ‘I’m not doing this for me — I’m doing this for you.’

In this week’s Marketing Minute video, Clayton explains more about how this tactic works …

Makepeace Marketing Minute Video

If you are part of Clayton’s Mastermind Alliance, this video is waiting for you on your myAWAI Member Page.

Not part of his Makepeace Mastermind Alliance yet? Click here to join!

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: June 9, 2017

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