Makepeace Mastermind Alliance: How to Write No-Nonsense “Tough Guy Copy”

There’s a no-nonsense approach to copywriting that’s not often used. Clayton calls it “tough guy copy” … gritty but not insulting.

There are three lovable jerks who’ve perfected this arrogant style … Dan Kennedy, Dan Rosenthal, and the late Gary Halbert. Their copy sends a subliminal message to the prospect that says, ‘I’m not doing this for me — I’m doing this for you.’

In this week’s Marketing Minute video, Clayton explains more about how this tactic works …

Makepeace Marketing Minute Video

If you are part of Clayton’s Mastermind Alliance, this video is waiting for you on your myAWAI Member Page.

Not part of his Makepeace Mastermind Alliance yet? Click here to join!

The AWAI Method™

The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »

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Published: June 9, 2017

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