Why the “September Advantage” Can Kick-Start Your Writing Income

Close-up of September calendar

The catalog and magazine publishing industries run on a different calendar than everyone else …

No doubt you’ve heard whispers about it … stories about models freezing as they shoot swimsuit images in winter and fake snow being created for homey Christmas images photographed in the summer …

They’re operating on a calendar that seems counterintuitive to an outsider. Yet, that’s what they need to do to make money.

There’s a “magic calendar” for marketers and business owners too …

If you’re new to the paid writing world, you may not be aware of it. But it exists — and it drives what types of projects they hire writers for and when … as well as how (and when) their marketing budget is being spent.

I’ve known about this calendar for over 20 years now, and I want to let you in on the secret because it offers a wide-open window for you to get paid this year — and end 2021 with a bang.

During a Zoom meeting with our marketers and copywriters, I was discussing where we are now on the “magic calendar” when Staff Writer, Bonnie Fanning suddenly unmuted her mic and exclaimed, “WE HAVE TO SHARE THIS WITH OUR MEMBERS!”

So together, Bonnie and I went live on Facebook to dig into the “September Advantage,” and how you can use it right now to move your writing career forward.

If you’re brand-new, we talked about why it’s the optimal time to launch.

If you’re launched, and just getting started, we showed you why clients are more likely to respond right now, and what you can do to get a quick “YES!”

And if you’re already working, we covered how and why to push your clients to expand your scope of work right now.

Some of the other highlights included …

  • Why I call this the “turn of the year” and how it spells opportunity for you …
  • The “magic wand” you can hand to potential clients that makes you invaluable to them right now …
  • Why marketers have this time of year circled on their calendar … and why that means more money-making opportunities for writers than ever …
  • A simple script that will give you instant credibility with clients and make it even easier for them to say “YES” to hiring you …
  • Why marketers need “quick wins” and the fastest ways you can provide them …
  • What you can do in just five days to make sure you are fully prepared to take advantage of the upcoming “spending frenzy” …

We also opened the floor to answer questions and offered even more tips and strategies for building your writing business and ending this year strong.

Seriously … go watch it right now while there’s still time to use this unique time of year to your advantage!!

And if you have any questions, feel free to post them in the comments. I’ll keep an eye out and quickly get you an answer so you can take full advantage … of this advantage. ;)

OH, and in case you missed the announcement …

The doors to Circle of Success are open for a very limited time!

Last month, we retooled it a bit to focus on getting new members paid fast … since that’s the one thing we KNOW will build confidence and give them the momentum they need to succeed.

And holy cow, it’s turning out even better than we thought.

So we’re going to let a few more members into this new group, since we know September is such a big month for writers to start getting paid.

Plus, we’ve added even more customized career planning … more personal mentoring … live, instructor-led learning programs … writing feedback … free Bootcamps … and unlimited access to our complete library of programs and resources.

>> Go here to check out all the details.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: September 22, 2021

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