7 Surprisingly Fun Ways Copywriters Can Use AI (Without Losing Their Voice)
By Jeff Alley

If you're a copywriter, chances are you've already heard the AI hype train roll through town. Some people are terrified. Others are riding it with a Red Bull in one hand and a keyboard in the other.

But here’s the truth: AI isn't your replacement — it’s your new assistant.

Your quirky, sometimes-too-literal, highly productive assistant that helps you write more killer email openers and way fewer painfully dull meta descriptions.

Used right, it’s your timesaving, brain-sparking, productivity-boosting cheat code.

And the best part? You’re still the boss.

With that in mind, let’s look at seven surprisingly fun ways copywriters can use AI, without losing their voice …

1. Brainstorm Faster Than Ever

Stuck on a headline? Trying to name a new product? AI can throw 50 ideas at you in 15 seconds.

Even if only three stick, that’s still three more than you had while watching your cursor blink back in silent judgment. Example: Need 12 product names that sound high-end, slightly mysterious, and like they may or may not be legal in Utah? AI’s got you.

Think of it like your personal think tank without the pizza budget or passive-aggressive whiteboard sessions.

2. Speed Through First Drafts

You know the saying “Done is better than perfect”? AI was practically built for that. It can crank out rough drafts of landing pages, emails, even full blog posts you can then finesse.

It’s like hiring a ghostwriter with no ego. You still make it sing, but you don’t have to build the melody from scratch.

3. Summarize Research Without Melting Your Brain

Client dumps a 78-page product info PDF in your lap? Feed it into AI and ask for the CliffsNotes.

You’ll get a summary you can actually use in minutes. That’s more time for persuasion and less time decoding phrases like “synergistic value ecosystems.”

Bonus Tip: Ask it to summarize in bullet points or plain English, and you’ve basically got the research assistant you always dreamed of but could never afford.

4. Beat Blank Page Syndrome

The scariest part of writing is starting. That blinking cursor can be a soul-sucker.

AI gives you a launch pad, an outline, a few intro lines, maybe even a cheeky joke. And here’s the magic: once you have something on the page, momentum takes over. Writing begets writing.

5. Refresh Old Copy (Without Rewriting from Scratch)

That About page you wrote in 2019? It’s giving outdated energy. Let AI take a stab at updating it.

You’ll keep your voice, but dodge the horror of reading your old metaphors and wondering what kind of caffeine crisis birthed them.

(We all have them. If yours includes “wordsmith” or “story wizard,” now’s your chance for a glow-up.)

You can even feed AI your old copy and say, “Make this more conversational” or “Make this punchier for Gen Z.” The results? Surprisingly useful.

6. Get a Second Opinion on Your Own Work

Want an honest critique that doesn’t crush your confidence? Ask AI what’s unclear, what’s dragging, or what could be more persuasive.

It won’t always nail it, but it will shake up your thinking. And sometimes, that’s all you need.

Treat it like a sounding board, not a final judge. You're still the creative director. AI’s just the unpaid intern tossing ideas from the hallway.

7. Create Content That Makes You Laugh

AI doesn’t have a soul, but it does have a weird sense of humor. Ask it to write a haiku about annoying clients. Or fake Amazon reviews for vampire repellent.

It’s not always good, but it is hilarious. And sometimes, laughter is the best fuel for getting back into flow.

Don’t underestimate the power of play when you’re burned out or creatively stuck.

Real-World Example: How I Used AI to Rescue a Client Project (And My Sanity)

A few months ago, I had a last-minute project drop into my inbox: a five-email welcome sequence for a fitness coach who had zero branding, a vague offer, and a 24-hour deadline.

Old-me would’ve brewed a gallon of coffee, panic-walked around the office, and started writing cold.

But AI-me? I got smart.

• I fed her half-baked website copy into ChatGPT and asked for brand/tone ideas.
• I pulled phrases from her social media bios and dropped them into a "voice booster" prompt.
• I even ran a few headline A/B tests in real time to see what styles clicked.

What should’ve taken six caffeine-fueled hours took two and I actually had brainpower left for the fun stuff: storytelling and punchlines.

The client loved it. Called it “exactly what she was trying to say, but better.”

So no, AI didn’t write it for me.

But it absolutely got me to the finish line faster without me losing my mind in a mountain of tabs and self-doubt.

In Summary

AI won’t replace you. But it can absolutely enhance you.

It’s the intern who never sleeps, the assistant who never asks for a raise, and the brainstorming buddy who doesn’t judge your coffee intake.

Use it to cut your writing time, ditch the drudgery, and spend more energy doing what actually matters: writing copy that converts.