Monday Morning Jumpstart:
Become the Writer
They Can’t Replace

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Writers, AI isn’t taking your job — but it is changing the rules of the game.

In this Monday Morning Jumpstart, AWAI President Rebecca Matter and Director of Training, Jade Trueblood reveal what separates writers who thrive from those who get left behind. Hint: It’s not what you think.

Watch to discover:

• The surprising mindset that can make you indispensable in any business
• How curiosity and “saying yes” could unlock opportunities you didn’t even know existed
• The five core capabilities that every writer needs to stay ahead in 2025
• Why AI might actually help you become faster, smarter, and more valuable — if you do this one thing

If you’re serious about turning your writing into a career that can’t be replaced, this episode is your wake-up call.

Be sure to join us every Monday morning for a boost of writing motivation, plus tips and strategies to make sure you’re staying on track and moving toward your goals all year.

2025 Manifesto:
Copywriting in the Age of AI

Discover where copywriting is headed in 2025 and beyond, what clients want, how AI transforms the game, and the five core skills every writer needs in this “new world.”