Success Story Interview:
Rachael Kraft
From the Classroom to Copywriting Success: Rachael’s Evolving Career Path

Watch Video

Rachael Kraft’s career path is anything but traditional. She started as a science teacher, transitioned into graphic design, and then discovered copywriting through AWAI. Today, she wears many hats: B2B marketer, newsletter co-creator with Andrew Davis, and marketing lead for her husband’s cybersecurity training company.

In this Inside AWAI episode, Rachael shares how she built her career by continuously learning, saying “yes” to new opportunities, and turning chance encounters into long-term partnerships.

Takeaways you’ll discover in the interview:

• Why Rachael believes in jumping in before you feel “ready”
• How adding new skills (and letting clients know about them) opened doors
• The surprising way she landed a newsletter partnership with Andrew Davis
• Why specializing in lead generation helped her carve out a niche
• The mindset that helps her keep growing while balancing multiple roles

Recommended Resources:

• The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
• 4 Weeks to Pro LIVE Copywriting Training