March 2015

The Myth of the “Road to Success”

Feeling stuck during our quest for success can keep us from starting up again. Use this metaphor as motivation to help you continue on your path to success.

Seven Ways to Avoid the Pain of Bad Ergonomics

The freedom of working from home is great — until you start having pain from a workspace without good ergonomics. Here’s how to avoid the pain.

Information Marketing: Copywriters Needed!

In the information marketing niche, there’s a huge opportunity for copywriters. These clients need a high volume of work and they pay well, too.

The Triumph of Hope Over Experience

Clayton Makepeace says the most powerful motivator for your prospect is belief. Read this article to learn why.

Marketing Yourself 101

When marketing yourself to a potential prospect, be sure to make it as easy as possible to hire you. Here are some tips to help.

Are You Mistaking Activity for Making Steady Progress?

Making steady progress is the key to achieving your most important goals. But it’s easy to mistake activity for progress. Here’s a trick to avoid that.

Good Ideas in Your Ears

New, creative ideas can be found almost anywhere. Keep your eyes and ears open at all times, and you might be surprised where your next big idea comes from.

Four Key Influencers of B2B Buyers

B2B buyers face a much more complex decision-making process than the consumer buyer. Discover the four key influencers in the B2B buying process.

5 Reasons Web Writers Have More Fun

Web writing is a great opportunity. There’s high demand and strong growth. But web writers also have a lot of fun. Nick Usborne shares 5 reasons why.

The “Evolutionary Imperative” for a Great Headline

Attention-grabbing headlines that stir curiosity and receive a good response are important to your copy. Here are examples of headlines that do just that.

List Brokers and Why They Are Important for You

Finding clients can be easy when you work with a list broker who can provide a list of exactly the type of clients you are targeting.

Land your dream client by following the 40-hour rule

Land your dream client by following some key advice about doing client research. Find out the best way to go the extra mile.

A Low-Tech Strategy for Strengthening Copy

Is your copy disorganized? Use the cut-and-tape method to edit your copy and make it stronger. Learn about this simple strategy here.