June 2015

What Clients Look for in a B2B Copywriter

B2B copywriting master Steve Slaunwhite shares six assets B2B clients are looking for when hiring a copywriter.

The "Free to Shining Fee" Strategy

Quit working for free. Boost your project income with Steve Slaunwhite’s “Free to Shining Fee” Strategy. It’s simple and easy to implement.

Why You Should Choose a Niche

Not sure if you should choose a niche? Click through to learn about three big benefits of choosing a niche for your web-writing business.

No Excuses for Success

This well-known health copywriter didn't allow obstacles to stop her from reaching great success, and she now holds 75 controls in her industry. Read her story here.

Don’t Make This “Rookie” Marketing Mistake

Marketing to the wrong group of people can destroy relationships you need to build. Here are some guidelines to follow when marketing yourself.

Use the Power of One in Your Marketing with List Segmentation

Experienced marketers know that list segmentation and targeted marketing yield better results. Find out how you can use the same idea to market yourself.

A Sharp Word Scalpel Makes Your Copy Stronger

Use these power-editing strategies to cut out unnecessary words - valuable real estate in your promo - and make it easier for your reader to never put your copy down.

The Impact of Mobilegeddon on B2B Websites

Google recently launched a new algorithm that brought on what has been termed “Mobilegeddon.” Here’s what you need to know.

Want to Finally Write Your Book? Here’s How …

Writing a book can bring big benefits to your business. But not knowing how to publish and promote your book are common problems. Learn to overcome them.

Serious about living the writer’s life? Do this…

Constant learning is crucial to copywriting success. Here are three ways to keep yourself educated, knowledgeable and - as a result - creative.

The Not-So-Mysterious Art of Getting Clients

You’re not really “in business” until you have clients. Steve Slaunwhite gives you three easy steps to master the art of getting clients.

A Recipe for Online Writing Success

Online writing success is a straightforward thing. You just need a little patience and a little stick-to-it-iveness and a little confidence. Learn more …

Making Every Word Count for Leaner, More Convincing Copy

Every inch of space in your promotion is important and every single word counts - regardless of the length of the sales letter. Use these tips to tighten your copy.