July 2015

The Perfect Lead Magnet in 8 Easy Steps

A lead magnet is an effective way to capture your prospect’s attention. Here is an easy 8-step process for developing the perfect lead magnet.

How to Produce Great Content in a Short Time

Learn to write great content in a short time, and you’ll position yourself to do better as a web writer. Use these techniques to write better and faster.

The Five Most Common Blunders My Copy Cubs Make and How to Avoid Each One

Are you making any of these common copywriting mistakes? If so, take this advice from one of the highest-paid, most successful copywriters, Clayton Makepeace.

Creating Your Own Luck

Are successful people just lucky or can you create your own luck? Mac Bull examines the source of one person’s “luck.”

Five Great Examples of Niche Marketing

A look at five real-world examples of niche marketing from all different industries and how they can help you define your own web-writing niche.

I’d Love to Meet You

As much as Will Newman loves presenting at Bootcamp, there is one thing about his yearly Bootcamp experience that he enjoys even more. Read on to find out what it is.

6 Reasons Why Writing a Book is Your Secret Weapon

Find out why writing a book is an easy way to boost your career and how you can write and publish your book this year.

How to Use Workshops to Land Clients

Build your reputation as an expert, meet qualified prospects, and convert them into clients — learn how to use workshops to land clients.

How to Make Every Sales Letter a Blockbuster

Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.

5 Strategies to Identify Keywords for White Papers

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.

The 7 Best Blogs for Email Marketers

The high returns of email marketing make it a great skill for web writers. Use these reading recommendations to stay at the top of your game.

Who You Are Professionally in a 20-Second Sound Bite

Your elevator pitch should let potential clients - and anyone interested in what you do - exactly what you do. Here are some tips for crafting a clear and concise pitch.

How to Write Subject Lines That Get Your Email Opened and Read

Prospects decide quickly if they will open your email. Here’s how to write subject lines that will get your emails opened … and read.

32 Common Web-Writing Mistakes

Web-writing mistakes happen. You shouldn’t beat yourself up over them. But it is good to avoid them if you can. Use these 32 tips for cleaner web copy.