July 2015

How to Make Every Sales Letter a Blockbuster
By Paul Hollingshead
July 13, 2015 (06:25:06 am)

Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.

5 Strategies to Identify Keywords for White Papers
By Dana Zarcone
July 09, 2015 (06:25:42 am)

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.