Should You Call Out Bad Content?
January 07, 2021 (08:00:55 am)
You’ve probably received or seen bad content — a poorly designed offer, a confusing sales letter, a wordy and dense web page… Should you point it out to the company while offering to fix it? Maybe… if you do it the right way.
What Your B2B Client Qualification Form Is Trying to Tell You
December 10, 2020 (08:00:43 am)
The qualification form on your website is a good way to screen potential B2B clients. But what do you do when your prospect doesn’t provide much detail to tell you what they're looking for? Your form will reveal all you need to know.
3 Tips to Limit B2B Client Copywriting Revisions
March 19, 2020 (08:00:24 am)
Too many revisions can eat away at the profitability of your B2B copywriting projects. Use these three tips to limit B2B clients' requests for revisions.
5 Creative Ways to Craft Your B2B Copywriting Elevator Pitch
November 14, 2019 (09:15:55 am)
Stand out from the crowd at networking events by having a creative elevator pitch for your B2B copywriting business.
3 Direct Mail Approaches That Still Work
July 25, 2019 (08:06:27 am)
While digital prospecting gets all the attention these days, direct mail prospecting can still work — when it’s done right. Here are three tactics to try.
Quoting Copywriting Projects Using a Sliding Scale
July 04, 2019 (08:13:48 am)
There’s no need to struggle when quoting copywriting projects. Just ask these questions and you’ll be led to the answer.
Spend Less Time Proposing… and More Time Doing
June 06, 2019 (08:36:57 am)
Here are five tips to help you avoid wasting time with dead-end copywriting proposals.
How to Create a Newsletter Article When You’re in a Hurry
April 04, 2019 (03:00:58 pm)
Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types that are relatively quick and simple to write.
These Potato Chips Launched My Copywriting Career (Seriously!)
September 25, 2018 (06:57:39 am)
Most copywriting careers don’t start with a HUGE project. Instead, little copy projects can be key to building your business. Ed Gandia reveals his story.
Self-Confidence and Success as a B2B Copywriter
August 09, 2018 (06:13:05 am)
Think you need heaps of self-confidence to be successful as a B2B copywriter? Turns out you don’t! Here’s what you need instead…
How to Raise Your Fees Without Breaking a Sweat
July 12, 2018 (06:01:57 am)
Want to raise your fees without stress? Try this strategy…
Why Are You a B2B Copywriter?
June 07, 2018 (06:26:58 am)
Do you have a good reason to be a B2B copywriter or a great reason? Here’s the difference…
The “Marketing Agency Piggyback” Strategy for New B2B Copywriters
May 03, 2018 (06:48:29 am)
Need clients? The “Marketing Agency Piggyback” strategy may be the perfect solution to get B2B copywriting clients fast!
An Easy 5-Point Checklist for Pricing Your Work
March 15, 2018 (02:58:13 pm)
Even if you know the range for quoting a project, how do you know where in the range an individual project should fall? Use this easy 5-point checklist to know for sure.
How to Make Your Elevator Pitch Authentic and Memorable
February 08, 2018 (02:10:05 pm)
When someone asks, “What do you do for a living?” is your response a canned elevator pitch or is it something they’ll remember when they’re ready to hire a copywriter? Use these tips to make your elevator pitch authentic and memorable.
The 3 Pillars for Better B2B Copywriting Clients
January 29, 2018 (06:16:40 am)
Develop a marketing strategy by using these three pillars to gain more clients for your B2B copywriting business.
Discover the Hidden Gold in Your Background
November 17, 2016 (06:59:52 am)
There’s copywriting gold in your background! Discover how to find it and leverage your experience as a successful B2B copywriter.
How to Market Your Copywriting Business Consistently
October 13, 2016 (06:12:29 am)
Banish the excuses! Here’s how to market your copywriting business consistently all year long. It’s easier than you think!
How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google
September 05, 2016 (06:06:31 am)
Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.
Your Best Investment as a Freelance Copywriter
September 01, 2016 (06:08:38 am)
It’s a success secret shared by Ben Franklin, Thomas Edison, and Google. Discover what every freelance copywriter should invest in to succeed.