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At Least 10 Books Every Copywriter Should Read – Twice

John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.

Revealing Deeper Benefits

John Forde shows you how to find the most important benefits of your product.

12 Ways to Use Lift Notes to Boost Response

John Forde gives you 12 strategies you can use to write better lift notes.

Five Absolute Essentials for Making It as a Copywriter

John Forde tells you what you need to make it as a freelance copywriter.