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How to Tell the Difference Between Good Sales Copy and Bad Sales Copy

Using this “A-list” proven 12-point copywriting checklist will help you write winning sales copy every time.

Online Sales Copy Worth Betting Real Money On

Successful direct-response marketers know that testing is the heart of successful marketing, but most online marketers don’t test. Here's how to transform those online marketers’ blunder into your own success.

The Five Most Common Blunders My Copy Cubs Make and How to Avoid Each One

Are you making any of these common copywriting mistakes? If so, take this advice from one of the highest-paid, most successful copywriters, Clayton Makepeace.

8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 2

We’re visiting with Clayton Makepeace again this week, so he can reveal the last 4 of his 8 secrets for pinpointing your prospect’s dominant emotions.

8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 1

How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.

The Triumph of Hope Over Experience

Clayton Makepeace says the most powerful motivator for your prospect is belief. Read this article to learn why.

How to Write Better Sales Copy Faster My Proprietary Secret for Cranking out Multi-Million-Dollar Sales Copy in Less Time than Most Writers Take to Plan Their Strategy…

Here's how to get your first draft done in a fraction of the time so you can spend more time polishing your copy before you show it to your client.

Turning Lemons into Lemonade

Master copywriter Clayton Makepeace explains why copywriting can be a “lemon-proof” profession.

Clayton Makepeace on the Astonishing Power of Fear

Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.

Everything You Need to Know About Direct Response Success You Learned in Elementary School (Almost)

Here Clayton Makepeace shares some of the numbers direct-response marketers need to know, how each is used and what they mean to you.

Three Reasons Why You Can't Afford NOT to Master Internet Marketing Now

Clayton Makepeace gives you three reasons why you should master internet marketing.

Know Thy Prospect

Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.

The Art of the Irresistible Offer

Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.

Before you take the copywriting world by storm, there’s something you should know …

Pursuing a copywriting career is NOT a get-rich-quick scheme. It can, however, be the single best idea you ever had.

Grab Your Prospect by the Eyeballs

When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.

Kick Your Headlines UP a Notch

How connecting with your prospects’ dominant emotions drives readership and response through the roof. And, six major objectives your headline needs to accomplish.

Billions of Dollars of Marketing Research for Free

Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.

Dominant Emotion Copy Wins Every Time

Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.

The Human Brain: An Owner’s Manual

In this classic from Clayton’s The Total Package, Clayton Makepeace helps you become more productive. First published in 2010 … as relevant as ever today.

3 Things Experienced Copywriters Do...But You Shouldn't

Clayton Makepeace has 3 key "do as I say, not as I do" pieces of information to help your budding freelance copywriting career.

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