How to Write Catalog Copy So a Client Wants to “Buy” You
November 18, 2008 (12:02:03 pm)
Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)
Discover the names and websites of 30 top mailers in the catalog industry.
An Interview with Expert Catalog Copywriter Jay White
February 20, 2008 (05:18:13 pm)
Catalog copywriting expert, Jay White, reveals what sets catalog copy apart from regular copy.
4 Secrets for Writing Compelling Catalog Copy
February 12, 2007 (09:18:47 am)
Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.