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Google’s Search Journeys — What You Need to Know

Google works hard to improve user experience. One recent innovation is Google’s Search Journeys… and it means new opportunities for you as a writer.

The Top 8 Criteria for a High-Quality Backlink

Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.

6 Ways to Handle It When a Client Changes Your Copy

SEO expert Heather Lloyd-Martin provides 6 ways to handle a client when they change your copy.