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11 Ways Web Copywriters Can Build an Audience

One of the most sustainable ways to grow your web-writing business is steadily grow your audience. Use these 11 strategies to attract followers and fans.

3 of the Most Common Email Messages Clients Ask for… and How to Over-Deliver on Each

There are 3 common email messages clients will ask you to write. Master the tricks of over-delivering on these messages and keep your clients coming back.

UX Copywriting in Action

Creating a memorable user experience, like the examples featured here, is a smart way for companies to set themselves apart. And it’s creating a huge demand for copywriters to help.

How to Estimate Project Time – Tips for Freelance Web Writers

When you’re working as a freelance web writer, you need a plan for how to estimate project time, so you can set sensible fees. These tips will help.

Updating Your Website: How Often and What Makes the Most Impact

How often do you update your freelance web writing website? Use this guide to updating your website to keep your business in ship shape.

3 Powerful Ways You Can Put Chatbots to Work for Your Clients… And Make High Fees for Yourself

Chatbots can be very powerful for companies. Here are three ways a chatbot copywriter can help create leads and generate sales via preprogrammed messages.

How to Be Everywhere in Your Niche

Want to attract the attention of prospects within a certain niche? Learn how to be everywhere in your niche. You’ll build your authority and your contacts.

The Secret to Writing Emails People Will Open and Read

Overall, the average email open rate across all industries is just 32%. Make sure you fall into the one in three that are getting opened and read.

An Easy 3-Part Social Media Marketing Plan for Web Writers

Social media marketing for web writers is a fun way to attract new clients… but you have to respect the medium you’re in. Here’s how in 3 easy steps…

Why I Love Writing Emails… and You Might, Too

Now is the best time to become an email writer — the opportunity has never been bigger. Michele Peterson shares three reasons why she enjoys these projects.

20 Essential Email Marketing Stats Copywriters Need to Know

These email marketing statistics represent a golden opportunity for web writers to help clients in a tangible way… and to get a foot in the door.

20 Ways to Stand Out As a Professional Web Copywriter in 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

3 Magical Words to Use When a Client Wants to Argue

Sometimes you and your client will disagree on the best approach to a project, or part of a project. Running marketing tests is the smart solution.

How to Have Hard Conversations with Clients

Sometimes hard conversations with clients are necessary. It can be key to set things right when things are off track or you’re not seeing eye to eye.

How to Stockpile Content for a Rainy Day

For your freelance business, it helps to create future content when you have a little extra time. This can help you be more consistent in your outreach.

Define Your WIIFM as a Web Writer

If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.

Site Content Audits Set the Stage for Lucrative Client Relationships

Use this approach to set the stage for more writing fees. These examples show how this tactic worked to get in the door and create long-term relationships.

How Much Does Your Copywriting Success Depend on “Who You Know?”

Who you know can make a big difference in how quickly you succeed in an endeavor. Luckily, you know someone important who can make your journey easier.

What You Can Do About SEO Resistance as Search Continues to Evolve

One online marketing challenge is when tactics that worked in the past are no longer effective. Here’s how writers can update their formulas for success.

Make Great Money Writing Any of These 5 Short-Form Copy Web Pages That Are in High Demand

Discover the details of the five in-demand web pages marketers need your help with, and how much you can charge to write each one.

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