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20 Ways to Stand Out As a Professional Web Copywriter in 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

3 Magical Words to Use When a Client Wants to Argue

Sometimes you and your client will disagree on the best approach to a project, or part of a project. Running marketing tests is the smart solution.

How to Have Hard Conversations with Clients

Sometimes hard conversations with clients are necessary. It can be key to set things right when things are off track or you’re not seeing eye to eye.

How to Stockpile Content for a Rainy Day

For your freelance business, it helps to create future content when you have a little extra time. This can help you be more consistent in your outreach.

Define Your WIIFM as a Web Writer

If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.

Site Content Audits Set the Stage for Lucrative Client Relationships

Use this approach to set the stage for more writing fees. These examples show how this tactic worked to get in the door and create long-term relationships.

How Much Does Your Copywriting Success Depend on “Who You Know?”

Who you know can make a big difference in how quickly you succeed in an endeavor. Luckily, you know someone important who can make your journey easier.

What You Can Do About SEO Resistance as Search Continues to Evolve

One online marketing challenge is when tactics that worked in the past are no longer effective. Here’s how writers can update their formulas for success.

Make Great Money Writing Any of These 5 Short-Form Copy Web Pages That Are in High Demand

Discover the details of the five in-demand web pages marketers need your help with, and how much you can charge to write each one.

Your Web-Writing Business Isn’t a Drive-Thru, So Stop Being an Order-Taker

When your clients hire you, they are paying for your expertise. So start presenting yourself as an expert consultant. Use these 7 tips to start.

31,536,000 Opportunities to Get Started

Need motivation to get started or make progress on your writing? Michele Peterson explains how an opportunity comes along more frequently than you think.

Finding Your Writing Community Can Help You Cross the Finish Line to Success

It’s harder to quit when the going gets tough if there’s someone by your side going through the same challenges. Here’s how to find help for the journey.

A 4-Part Strategy for Copywriters Who Want More Referrals

Would you rather grow your copywriting business by cold calling strangers or by having conversations with warm prospects who have been referred to you?

How Your Good Web-Writing Clients May Be Holding You Back

Going from good clients to great clients means first recognizing that there are clients out there who are a better fit. Here’s how to update your mindset…

Defining Your Own Unique Selling Proposition to Attract Clients

Defining your unique selling proposition helps you make connections with people you’ll enjoy working with and who’ll go out of their way to work with you.

How I Earned $6,485 from Just One Client as a Beginning Web Copywriter… and How You Can, Too

Millions of websites need updated, better copy, and marketers need your help to get the work done. Plus, then your foot is in the door for more projects.

How to Beat Writer's Block Even When You Don't Feel Like Writing

These four strategies to beat writer’s block have proven effective for other writers. Give them a try and learn to write even when you don’t feel motivated.

Boost Your Confidence with these 5 Foundational Elements of Your Writing Business

Building a solid foundation for your writing business provides benefits like increased confidence. Use these resources to put five key essentials in place.

7 Steps to Turning in Work Clients Love

You get hard to land a project. And when you finally do, that’s when the real work begins. Use these seven steps for turning in work your clients will love

Defining Your Writer’s Life… What Does It Mean to YOU?

How do you define your writer’s life? There’s a lot about the writer’s life to celebrate, especially three key advantages. Watch the short video today…

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