B2B Reality Blog
The B2B Reality Blog explores what it’s like to create the writer’s life by building, from scratch, a business-to-business copywriting business. Following Brian from Day 1, you’ll learn from his efforts, his mistakes, his accomplishments, and his failures. You’ll get a range of tips – from practical marketing advice to overcoming the mental barriers that suppress your success.
The Break that Broke Me
January 28, 2013 (10:44:50 am)
Brian Whitaker answers an AWAI member question about knowing when it’s time to leave your job to pursue the writer’s life.
A Bump, or a Wall?
January 17, 2013 (02:25:29 pm)
Brian Whitaker answers an AWAI member question about an obstacle in building a career as a freelance writer.
The Pursuit of Happiness
January 11, 2013 (04:00:40 pm)
Brian Whitaker reviews his writer’s life so far, and asks for reader input: what information or resources will help them in pursuit of the writer’s life.
January 07, 2013 (10:21:17 am)
Brian Whitaker reflects on risks vs. opportunities, and the importance of seizing chances to create your writer’s life.
How is Becoming a Copywriter Like Renovating?
December 10, 2012 (11:43:52 am)
Brian Whitaker discovers six keys to renovating your life to become a successful copywriter.
Are You a Fox or a Hedgehog?
December 06, 2012 (10:57:27 am)
Brian Whitaker analyzes two types of personality and how you can make better writer’s life decisions once you know which you are.
From Client to Raving Lunatic
December 04, 2012 (04:54:19 pm)
Brian Whitaker talks client relationships and what to do when facing unreasonable client demands.
Finding What Works for You
November 23, 2012 (10:40:31 am)
Brian Whitaker talks about breaking logjams to get back on the productive track.
November 20, 2012 (07:22:44 pm)
Brian Whitaker reflects on past ups and downs, and what he has to be thankful for now as a copywriter.
When Should You Cut Your Price?
November 16, 2012 (08:49:20 am)
Brian Whitaker discusses an opportunity that came with a price … a lower price … and what to do if you’re ever in that situation.
Make a Choice: Victim or Victor
November 12, 2012 (09:20:29 am)
Brian talks honestly about choosing to move forward or backward amid life’s difficulties.
Finding Fabulous Focus … and Freedom
November 09, 2012 (08:59:09 am)
Brian Whitaker uncovers something critical to success and freedom to do what we want.
Do Your Homework
November 05, 2012 (09:00:56 am)
Brian Whitaker outlines his 7-step homework preparation for a first meeting with a new client.
Hard or Easy?
October 25, 2012 (10:54:30 am)
Brian Whitaker experiments with self-talk and discusses discovering your fundamental truths.
Shedding Non-Essentials When Things Go Wrong
October 19, 2012 (01:10:47 pm)
Brian Whitaker reflects on letting go when a client situation hits an obstacle, and discovering what’s worthwhile.
October 17, 2012 (10:52:45 am)
Brian Whitaker learns the benefits of removing distractions, getting back to basics, and narrowing his focus to succeed faster.
Maximum Effort Transforms
October 11, 2012 (11:10:38 am)
Brian Whitaker experiences too many converging deadlines and discovers the output possibilities when you achieve flow.
What’s Your Essential Quality?
October 09, 2012 (10:06:21 am)
Brian Whitaker outlines the benefits of marketing a business on a personal, essential quality.
Trade In the Stupid Lemon Already! Part 2
October 04, 2012 (01:55:29 pm)
Brian Whitaker talks short-term need versus long-term vision conflicts and getting outside perspective for solutions.
Trade In the Stupid Lemon Already! Part 1
October 01, 2012 (11:23:16 am)
Brian Whitaker forces himself to look at how bad choices impact his business success and why outside perspective can make a difference.