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I Have Nothing To Say, But Don’t Quote Me
September 06, 2010 (05:45:44 am)
Herschell Gordon Lewis shares that often writers use a lot of words to say absolutely nothing, and what you can do as a writer to avoid making this mistake.
The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
July 21, 2008 (10:25:34 am)
Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.