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9 Marketing Experiments You Can Use to Grow Your Business
Do you avoid new marketing strategies because you fear they’ll fail? Try doing experiments instead. Here are 9 marketing experiments to get you started.
www.awai.com/2021/03/9-marketing-experiments-to-grow-your-business
Making Swipe Files Work for You
The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.
www.awai.com/2016/01/making-swipe-files-work-for-you
Types of Copywriting | AWAI
Businesses need many different types of copywriting today. Which one is best for you?
www.awai.com/what-is-copywriting/types-of-copywriting
How to Become a Copywriter: 7 Steps for Starting a Copywriting Career in 2025 | AWAI
Find out the steps nearly all A-list copywriters have followed to build their careers.
www.awai.com/what-is-copywriting/how-to-become-a-copywriter
Build Your Own Client-less Copywriting Business with Ben Settle’s Proven Framework
Ben Settle shares the roadmap he’s spent nearly 23 years building and refining — his complete framework for growing a thriving, client-less copywriting business.
www.awai.com/clientless-copywriter/p
Harness Copywriter Success with Creative Rules for the 21st Century
In the ultimate copywriter resource, Herschell Gordon Lewis reveals the most modern, up-to-date copywriting secrets, rules, formulas, and techniques working in the market today.
www.awai.com/creative-rules/p
One of the Hottest Niches in B2B — and Still Growing
Email is a very effective channel for B2B marketing. Learn the best practices and you’ll be in-demand.
www.awai.com/2019/01/a-lucrative-niche-in-b2b-marketing
Achieve Online Writing Freedom with this Freelance Niche
Email expert Ben Settle has found the best way to work as little as possible, while making plenty of money. Learn how writing emails can earn you that online writing freedom.
www.awai.com/2017/01/online-writing-freedom-with-this-freelance-niche
Creating Opportunities for Yourself by Identifying Marketing Blind Spots
As a writer, identifying blind spots (aka “missed opportunities”) can be your “in” with any company … Rebecca shares how you can identify blind spots and create opportunities.
www.awai.com/2023/12/creating-opportunities-for-yourself
Lead Generation for B2B Sales: How to Get It Right | AWAI
Lead generation is fundamental to B2B sales. Find out what you’ll need to know as a writer to help your B2B clients develop a lead-generation strategy.
www.awai.com/b2b-copywriting/lead-generation-for-b2b-sales

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