Develop a Daily Writing Habit With the
Write Now!
30-Day Challenge

Some of the best ways to form a healthy habit are to start small and create a daily routine.

And sticking to a writing routine is no different.

To help encourage you to build this habit, we’re kicking off a 30-day writing challenge.

For 30 days, you’ll have a new persuasive writing prompt to help you practice — and strengthen — your writing skills while banishing “blank page syndrome” or writer’s block.

And they’re all created just for you and delivered by a variety of working copywriters.

These copywriters are part of a successful community of professionals writing for the direct mail industry, corporate websites, sales emails, online sales letters, B2C, B2B, non-profits, and even their own businesses — basically, all forms of marketing writing.

So, grab a pen — and a buddy for some added accountability — and get started below.

And for added motivation, follow us on Instagram April 1-30, 2020 for a daily reminder and support.

Write Now! 30-Day Challenge

Day 1: Try a Before-and-After Approach

When writing persuasive copy, you must convince your reader that your product will change his life.

Day 2: Write the Next Chapter of Your Life

Take control of your life by being responsible for every moment. If you do, each chapter will end the way you want.

Day 3: You Know More Than You Think You Do

We’re all full of interesting information and hungry to learn more. Learn something new today and share it wide.

Day 4: Become an Email Subject Line Machine

Practice writing stronger email subject lines with this video from Pam Foster, Director of Copywriter Training at AWAI.

Day 5: Email a Story with Good Advice

Collect 7 pieces of advice to share with a college graduate and write a story email. Do the same for a client.

Day 6: Decide When You Really Like to Write

Build a strong writing habit by choosing the best time of day for you and sticking to it.

Day 7: Where Do You Generate Your Best Ideas?

Like all writers, you must determine when and where you usually come up with your best ideas.

Day 8: Get Unstuck by Going in Reverse

Trick your mind out of writer’s block by writing deliberately bad copy… you’ll be surprised how many good ideas will grow.

Day 9: Ask Your Prospect 20 Questions

Have a list of 20 or more questions to ask prospects about your product … both prospects that love it and those that find it useless.

Day 10: How Do You Want to Be Remembered?

Another exercise to build up your storytelling chops… this time doing some soul-searching to define what people will remember about you.

Day 11: Describe Your Perfect Childhood Day

To build up your storytelling chops, reminisce about your favorite day as a child, teenager, and adult, and write down your stories.

Day 12: Write a Vacation Postcard

In this exercise from Christy Goldfeder, get your imagination going and create a picture by vividly describing a vacation memory.

Day 13: Interview a Famous Person

Practice your interview skills by writing a question script for someone you admire.

Day 14: Powerful Proofing Tips

Use Nick’s techniques for making your copy stronger.

Day 15: Your Major Marker Event

Ted Capshaw, leader, coach, facilitator encourages all writers to be in touch with their feelings. Listen to Ted’s Truth on how to do that.

Day 16: Your Most Powerful Tool: The Verb

Good verbs infuse your writing with more spunk. Listen to copywriter and editor, Jennifer Stevens, and practice using your most powerful tool.

Day 17: Jumpstart Your Headline Writing

Copywriter Elizabeth Blessing shows you a simple technique to stimulate your headline writing.

Day 18: Put Your Most Important Word Last

It’s a proven fact that people tend to remember the first and last items in a series best. And, the words in the middle always get lost. When writing copy, always save your strongest words for last.

Day 19: Write from Emotion

Spinning yarns and telling stories is an art. And being able to make others get caught up in your story by writing from emotion is a gift.

Day 20: Copy Your Hero’s Copy

Whether you’re a beginner or a seasoned copywriter, practice is the key to long-term success. Steve Slaunwhite, B2B marketing guru, shares a fun and easy way to do just that.

Day 21: Solve a Problem

Murphy’s Law says ‘Anything that can go wrong, will go wrong.’ And, it seems to happen most often on vacation or away from home. These events trigger emotions. Learning how to get past those emotions to solve the problem and then telling the whole story makes for strong copy.

Day 22: Tell Me Your Biggest Fear

Fear can be paralyzing and brings strong emotion to the heart and mind. Write about your biggest fear and how it makes you feel. Emotions sell and fear is one of the biggest. Practice writing stronger copy with this tip from Christina Gillick.

Day 23: Paint a Vivid Picture

The 4 P’s of copywriting are vital to the success of any copy. Use this prompt from Charlotte Crockett to develop your skills to help prospects picture your product benefits.

Day 24: Write a Story in Two Sentences

Join email copywriting master storyteller, Ben Settle for an exercise that will make you a dramatically better storyteller, too.

Day 25: Your Favorite Childhood Storybook

Take a playful approach to your writing practice by describing your favorite childhood story. Watch this video by Rebecca Matter, President, AWAI, to see how you can strengthen your copywriting by writing about the sweet memories that come from recalling a favorite childhood book.

Day 26: Write About Your Best Date Ever

Think about the best date you ever had – or maybe the worst – and write a story about it. Watch this video by copywriter Mindy McHorse, Managing Editor of Barefoot Writer, and turn a great date – or a lousy one – into a compelling story that delves into all the senses.

Day 27: Assessing Your Assets

Put on your thinking cap to figure out what makes your product or service unique. Watch this video by master marketer, Brian Kurtz, to get on your way to writing strong copy.

Day 28: Write a Story About an Object

Pick an ordinary object and create a story about it … so you can connect with your reader’s senses. Watch this video by Heather Robson, web copywriter and Managing Editor of Wealthy Web Writer, to see how you can get creative and write about an “object d’art” — bringing it to life through a story.

Day 29: Make Benefits Irresistible

In this Write Now! exercise, you’ll discover a new way to take ordinary benefits and make them extraordinary … one of the secrets to strengthening the results of your copywriting. Watch this video by Sandy Franks, Copy Chief at AWAI, to see how you can create irresistible benefits and get someone to say yes to your sales letter.

Day 30: Write Every Day

Practice makes perfect in most skills, and writing is no exception.


Professional Writers’ Alliance

Write Now! Persuasive Writing Prompts are presented by The Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.