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- Heisting Hall of Fame Headlines for Copywriting Success
- Write stronger headlines by applying the timeless structure of John Caples’s classic 1925 ad. Mark Ford shows you how.
www.awai.com/2018/02/heisting-hall-of-fame-headlines
- Don’t Be Fooled by the ‘Big Lie’ of Copywriting
- Many so-called copywriting experts will lead you astray, feeding you misinformation about capturing your prospect’s emotions. Don’t fall for this ‘big lie.’
www.awai.com/2016/05/dont-be-fooled-by-the-big-lie-of-copywriting
- The Power of One — One Big Idea
- Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.
www.awai.com/2017/07/the-power-of-one-one-big-idea
- An Interview with Alternative Health Copywriter Donna Doyle
- Alternative health copywriter Donna Doyle gives advice on landing assignments and writing successful promotions.
www.awai.com/2008/03/interview-with-donna-doyle
- Pruning Words for Stronger Copy
- Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
www.awai.com/2016/02/pruning-words-for-stronger-copy
- 5 Ways Limiting Beliefs Hold You Back from Copywriting Success
- What you believe can have a huge impact on your copywriting success. Learn five ways limiting beliefs could be secretly holding you back from your dreams.
www.awai.com/2017/06/5-ways-limiting-beliefs-hold-you-back
- The Art of the Irresistible Offer
- Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.
www.awai.com/2014/12/cm-art-of-offers
- 14 Power-Packed Writing Styles and Techniques To Dramatically Improve Your Writing
- Learn the four essential writing styles, then fill your writer's toolbox with advanced writing techniques to engage readers from start to finish.
www.awai.com/2022/01/writing-techniques
- How to Use the Power of Your Limitations to Achieve Your Goals
- We all have limitations. But, instead of using them as excuses not to succeed, use them to fuel your success.
www.awai.com/2015/09/use-power-of-your-limitations-to-achieve-goals
- The Leap and What Every Writer Needs to Know About It
- First came the internet. Then came social media. Today, it’s “The Leap.” And with it comes a demand for writers bigger than we’ve ever seen. Learn what it means for you, your income, and your future as a writer.
www.awai.com/2022/03/the-leap-and-what-every-writer-needs-to-know
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