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- The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)
- Discover five methods for closing your sales promotions.
www.awai.com/2002/08/close-a-sales-pitch
- The Surprising Connection Between Great Acting and Copywriting
- Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.
www.awai.com/2014/12/the-connection-between-acting-and-copywriting
- The Most Powerful Words in Your Writing...
- The first draft of anything always needs revising! Eliminate words like is and there is, and use powerful verbs instead. This will make your copy much stronger.
www.awai.com/2013/11/the-most-powerful-words-in-your-writing
- 5 Ways Visuals Enhance Your Writing :: April :: 2026 :: AWAI
- Discover how intentionally incorporating visuals into your copy can help you capture attention, deepen emotional connections, and build a lasting relationship with your readers.
www.awai.com/2026/04/5-ways-visuals-enhance-your-writing
- Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your …
- Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!
www.awai.com/2014/10/richard-armstrongs-pitch-perfect-keynote-speech
- PLAYBACK: After AI — The Unseen Billion-Dollar Writing Opportunity
- While everyone was focused on AI and what it meant for writers, a brand-new $6.2 billion opportunity was unfolding behind the scenes. Tune in as AWAI President Rebecca Matter reveals what this new path is and how you can be among the first writers to take advantage of it.
www.awai.com/2026/05/playback-after-ai-the-billion-dollar-opportunity
- Improve Your Life By Asking Yourself Better Questions
- Successful people ask better questions. Find out how you can improve your life by asking better questions, including the best questions to solve problems.
www.awai.com/2014/10/improve-your-life-by-asking-better-questions
- 15-Minute Exercise Helps Seven-Figure Copywriter Write 4 Promos a Month
- Joshua Boswell tells the secret of a successful copywriter who can barely speak English, yet blows away the competition thanks to a 15-minute exercise!
www.awai.com/2017/05/daily-15-minute-exercise-helps-7-figure-copywriter
- A Letter to My Younger Self
- Use this simple exercise inspired by Rilke’s Letters to a Young Poet to illuminate your journey to the writer’s life. Rebecca Matter shares her version...
www.awai.com/2018/12/a-letter-to-my-younger-self
- The One-Word Resolution
- Not a fan of resolutions? Try this instead! Rebecca Matter has been doing it for years with great success, and encourages you to try it too.
www.awai.com/2019/01/the-one-word-resolution
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