Video:
Write Now! Persuasive Writing Prompts:
Try a Before-and-After Approach

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

This Write Now! practice exercise will help you become a more convincing writer.

This video prompt from Heather Robson reinforces the concept that in order to write persuasive copy, you need to convince your reader that your product will change his life. (Or read the transcript below.)

Play Video

When you’re writing persuasive copy, you really want to get to the heart of how the product you’re writing about is going to change your reader’s life for the better. If you can convince your reader that their life is going to be better after buying your product, then the buying decision becomes easy.

So here in my hand, I have a basic corkscrew, like you might see a waiter use in a restaurant. And your writing assignment is to write, in five sentences, what a waiter’s shift is like without this corkscrew. And then, in five more sentences, how much better it is, with this corkscrew. Have fun.

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 3.5
Published: July 5, 2017

1 Response to “Write Now! Persuasive Writing Prompt: Try a Before-and-After Approach [video]”

  1. Karen had a problem. She had 12 bottles of Dom Perignon waiting to be served and no way to extract the corks. She tried pulling, twisting and pondered breaking the bottles' necks. It seemed hopeless. She could lose her job if it went unserved.

    Then she found the ACME Wingspan. Its dual-lever action allowed her to insert the shaft into the corks and pry them out. The Dom soon flowed freely. Karen became the hero of the banquet. She also earned a promotion, thanks to the ACME Wingspan!

    Detrick Cornelsen November 20, 2018 at 5:19 pm


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)