The 25-50-25 Rule of Time Management
There are only three ways to learn either a new process (e.g., starting an Internet business) or a new skill (e.g., copywriting): studying, observing, and doing.
The 25-50-25 rule says that to master a skill or process, and put what you learn into practical action, you must divide your time as follows:
- No more than 25% of your time is spent studying – i.e., reading books, going to boot camps, attending workshops, dialing into tele-seminars, listening to CDs in your car.
- No more than 25% of your time is spent observing – watching what successful people in your field are already doing; e.g., if you want to become a direct mail copywriter, this means reading and analyzing the direct mail you get in your mail box each day.
- At least 50% of your time is spent actually DOING the thing you are studying and observing – e.g., if you want to sell information products on the Internet, you are creating your first product … designing your Web site … or building your list.
Acquiring business knowledge is a worthwhile activity. But without action, that knowledge is worthless to you.
Here's a little secret that may be helpful: You don't have to know everything – or even most of what there is to know – to succeed in most endeavors.
For example, there are hundreds of strategies for making money on the Internet.
But you can make a six-figure annual income online using only a few of them, even if you never bother to learn the others.
When we were kids, our parents and teachers told us to study, study, study.
But I see many people today much more enamored with studying and reading about business, marketing, freelancing, and entrepreneurship than actually doing.
Well, I understand that. Reading about marketing is fascinating – and fun. And it's within your comfort zone.
But the money is in the doing, not the reading.
Follow the 25-50-25 rule, and you'll be doing – and making money – at least half the time.
For more time management tips, see my e-book "Super Productivity for Writers."
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