Build Your Portfolio & Prove Your Worth
July 31, 2013 (07:21:17 am)
Balance work-life and freelancing by writing newsletters, blogs, & other marketing materials. You’ll get good practice, and also have something to put on your resume!
Uncovering Your Strengths and Applying Them to Your Business
July 31, 2013 (06:42:00 am)
When it comes to succeeding as a freelance professional, understanding your strengths is critically important. Heather Robson provides the groundwork for figuring out your strengths.
Use Your Work to Pick a Copywriting Focus
July 30, 2013 (07:13:12 am)
If you already have a job in a specific industry, you probably already have some great experience! Use that to become an expert freelance writer in that area.
AWAI Member Gets the Surprise of a Lifetime
July 29, 2013 (08:40:28 am)
While trying to quit her job to pursue the writer's life, Julie Hassett got a major surprise.
Balance Your Job with Your Freelance Career
July 29, 2013 (07:23:52 am)
If you’re in the process of building your freelance career and not quite ready to quit your steady paying job, here are some tips to negotiate with your employer.
Make Friends and Connections at Bootcamp This Year
July 29, 2013 (06:38:16 am)
AWAI’s annual Copywriting Bootcamp conference is just 3 months away. Register early to get the best price! Learn something new & make new friends and connections …
Michael Masterson Comes Out of Retirement for an Exclusive Presentation Only to Be Seen at the 2013 Bootcamp
July 26, 2013 (11:36:53 am)
Copywriting legend and AWAI mentor Mark Ford (a.k.a. Michael Masterson) has agreed to come out of retirement to give you an insider's look at his new book about persuasive writing in a very special and exclusive presentation.
Building a Connection with Your B2B Clients
July 26, 2013 (07:16:57 am)
Steve Slaunwhite explains why connecting with your clients is crucial to your B2B Copywriting success. Spend the time to connect with clients on a personal level.
Gordon Graham’s 3 Types of White Papers—for B2B
July 25, 2013 (07:06:51 am)
Gordon Graham explains how all white papers fall into 3 distinct “flavors”: vanilla, strawberry, and chocolate. Lean how to sell white papers to your B2B clients.
Why Bait Pieces Are Important for B2B Copywriters
July 24, 2013 (07:18:07 am)
Bait pieces present a huge opportunity for B2B copywriters. When used right, bait pieces are a great way to pull in leads. Are you capitalizing on this yet?
Business Journaling … The Secret to Web Writing Success?
July 24, 2013 (06:42:15 am)
Business Journaling is a great tool to keep your web copywriting business organized. Keep track of projects, ideas, and client info with these tips!
Writing E-Newsletters for B2B
July 23, 2013 (07:26:48 am)
Want to specialize in the B2B Copywriting industry? Consider e-newsletters … every business needs them and when done right your clients will be begging for more.
Writing Great Case Studies—A B2B Staple for Ed Gandia
July 22, 2013 (07:17:07 am)
The B2B market is a huge opportunity for copywriters. Learn how Ed Gandia turned case studies into the bread and butter of his freelance business.
How Copywriters Get Attention with a Good Story
July 22, 2013 (06:42:04 am)
Learn how successful copywriters weave a good story into the intro of their sales letter. Stories are a great way to capture the reader’s attention.
Character Trait #4 for Freelance Copywriters - Your Mindset
July 19, 2013 (07:24:20 am)
Your mindset can either make you or break you as a freelance copywriter. It's competitive, results driven, and fast-paced. It's important to stay positive!
Character Trait #3 for Freelance Copywriters - Get in Touch with Your Emotions
July 18, 2013 (07:14:03 am)
Getting in touch with your emotions is very important to having a successful freelance copywriting career.
The Human Brain: An Owner’s Manual
July 18, 2013 (06:47:44 am)
In this classic from Clayton’s The Total Package, Clayton Makepeace helps you become more productive. First published in 2010 … as relevant as ever today.
Character Trait #2 for Freelance Copywriters - Visualization
July 17, 2013 (07:19:18 am)
Visualization is an important technique to use as a freelance copywriter. Visualize your client's satisfaction and success and you'll start to see your copy improve.
How to Create a Profit-Generating Online Sales Funnel For Your Clients … or Yourself!
July 17, 2013 (06:17:17 am)
A website sales funnel is a powerful tool for your business. Learn what it is, how to set it up, and why you should start using it today!
Full-Time Opportunity to Work with Mark Ford and the Common Sense Publishing Team
July 16, 2013 (10:48:34 am)
Here’s your chance to work side-by-side and learn from one of the true pioneers in the Direct Response Copywriting world, Mark Ford.